This is big! We’ve been keeping this secret for far too long, but we can finally share this milestone moment with all of you. Phizz launches in Sainsbury’s superstores nationwide today. Sainsbury’s is the first major grocer to stock our young British wellness brand.
Phizz is part of the retailer’s Future Brands initiative, a scheme designed to support challenger brands and offer customers unique and distinctive products.
Our tablets will be available for purchase in 319 superstore locations, with product on shelves in the vitamins, minerals and supplements aisle. Sainsburys.co.uk will also be launching our effervescents in the beginning of March. The retailer will stock twenty-tablet tubes in-stores and online in both of the Phizz flavours, Orange and Apple & Blackcurrant.
“It is incredibly exciting to see a legendary grocer like Sainsbury’s throwing its support behind our young brand and believing in our fresh take on the effervescent category,” said Daniel Cray, Phizz co-founder. “We began as a trusted supplier to airlines, hotels and sport clubs with a strong e-commerce position, so our new launch into Sainsbury’s is a landmark for our business. Wellbeing is top of mind like never before, and consumers are looking for an easy all-in-one product that supports their active lifestyles now at home and also back out in the world when it is time. Phizz is proud to be a product that consumers can trust to make wellness simple.”
Emma Williams, Head of Origination & Investing, Future Brands at Sainsbury’s said: “We are delighted to welcome Phizz to our Future Brands programme. We’ve kept an eye on this impressive young brand for several years and are proud to now be the first retailer to launch their innovative multivitamin. We know that our customers are increasingly looking for wellbeing products to support their busy lives, so are excited to see what they think of these sparkling effervescents.”
Want to see if we’re popping up in your local Sainsbury’s? Check out the full list on our store locator.