Phizziology

Learnings in all things hydration, fitness and wellbeing
A Statement Regarding Yorkshire County Cricket Club
The details that have recently emerged surrounding the treatment of Azeem Rafiq at Yorkshire County Cricket Club and the Club leadership’s subsequent handling of the matter are deeply concerning to us. At Phizz, we have a zero tolerance policy in...
Why Athletes Need Probiotics
Pro athletes perform at extraordinarily high levels, which means they place their bodies under extraordinarily high levels of stress. Because of this intensity, it’s vital for athletes to carefully look after each system in their body, including their microbiome. We...
We Gut What You Need
Phizz is helping you take on your gut health with a comprehensive new pre- and probiotic daily capsule, Good Guts!  This isn’t your nan’s probiotic, and in signature Phizz style, Good Guts vegan capsules have been scientifically formulated to provide an all-in-one...
Phizz Gets Supercharged
Last month, we told you that we’d improved our Apple & Blackcurrant flavour, but surely you didn’t think we’d just supercharge one of our flavours? Both Phizz flavours are getting an upgrade! The new Phizz formula is now a 1...
Phizz Pops Up at Sainsbury's Local!
Our small business launched in Sainsbury’s superstores in February, and now we’re coming to your local (Sainsbury’s, that is!). For a limited time, you can now find our tubes hanging out at 496 additional Sainsbury’s small and convenience locations across...
This Pro Physio Proves Preparation is the Key to Success
You already know that your favourite athletes spend months in gruelling physical training in preparation for their biggest matches, but behind the scenes, the dedication and foresight from the coaches and medical staff are just as crucial to earning that...
Apple & Blackcurrant Gets an Upgrade
New & improved! We’ve heard your feedback, and we must say, we’re great listeners. Recently, you may have noticed some upgrades to your favourite phizzy tablets. Firstly, we’ve heard your queries about the taste and unexpected orange hue of Apple...
Have You Met Mighty Small?
We’d like to introduce you to our friends at Mighty Small. This online supermarket is a champion of small business, and we are honoured to be amongst their offerings, alongside many of our challenger brand friends.  Intrigued? We’ve got the...
54 Miles in 24 Hours
54 miles. 24 hours. Are you tough enough to handle the Cateran Yomp? A yomp is the military term for a long-distance march, and the Cateran Yomp is the biggest, toughest event of its kind. Even better, it’s in support...
Travel Like an Athlete
For most of us, it’s been quite a long time since we’ve had the chance to travel. As you begin to plan your first new adventures, it’s more important than ever to also be conscious your health when you’re on...
Immunity in Elite Sport
Immunity is on everyone’s mind these days, but in elite sport, keeping player health at its peak is something that team nutritionists have long been focused on. Curious about what these experts recommend to their athletes? We spoke with George...
Back to the Pub with a Pint of Phizz
Are you heading to the pub this weekend? As the U.K. releases lockdown restrictions and reopens pubs and restaurants, there’s a new list of essentials to keep in your bag, whether you’ll be dining outdoors this weekend or holding out...
Wellness is Trending at Selfridges
You know Selfridges as the iconic retailer with impeccable taste and knack for spotting what’s new and what’s next. Now, this giant in the luxury world is deepening its reach into wellness, and our young company is honoured to be...
Socially Fit
Home fitness has had many challenges over the last year, but one of the things we miss most is the joy of sweating it out with our friends. Luckily, we’ve found a game-changing solution that brings social connection into your...
A Billion Bottles
Next week, on 22nd April, the world will celebrate Earth Day. At Phizz, we aim to celebrate our planet every day, and our partnership with Plastic Bank is a big step toward that goal. For each tube of Phizz sold,...
A Healthy Fast
The Muslim holy month of Ramadan has begun, which for many people around the world, means a fast from sunrise to sunset. In the U.K., this means no food or drink for about 14 hours. Dehydration and dipping energy levels...
The Ultimate Athlete & Performance Retreat
For the highest calibre of professional athletes, the off-season doesn’t mean a break from training. In order to achieve peak physical fitness and compete at the most elite levels, these athletes need to find creative ways to blend down time...
The Perfect Vegan Pancakes
We've found the perfect recipe to start your day on the right foot, thanks to the all-stars at OGGS! Introducing the most delicious pancakes that come completely guilt-free. And we mean it! OGGS Aquafaba is an egg-alternative that makes your...
Phizz Drops in Sainsbury’s
This is big! We’ve been keeping this secret for far too long, but we can finally share this milestone moment with all of you. Phizz launches in Sainsbury’s superstores nationwide today. Sainsbury’s is the first major grocer to stock our...
Phizz Returns As Saracens Official Hydration Partner!
Phizz is pleased to announce it has renewed its partnership with Saracens for the 2021 season.  Our young British brand has been an official partner of the club for three years, powering the team both on and off the field. Phizz was...
Meet Our Head Of Sport
Phizz has become a favourite among top athletes and our tablets are used by more than 50 pro sports teams across Premier League & Championship Football clubs, Saracens Rugby & South Africa Cricket.  The expert behind the scenes is our Head of...