Phizz began with
a simple question.
a simple question.
If specialist hydration could help athletes perform and recover, why couldn’t it help more people feel ready for their days?
They made busy mornings feel more achievable, long-haul flights easier and helped our founders feel more like themselves, whatever the day brought.
That sparked an idea: take the benefits of specialist hydration and make them work harder for everyday life. Together with PhD neuroscientist and co-founder Dr Paul Anastasiades, they created Phizz, combining faster hydration, key electrolytes and daily vitamins in one simple formula.
They brought Phizz to the UK, and over ten years later, that same idea continues to shape everything we make.
“Water is essential for life and staying properly hydrated is the simplest thing you can do to support your body. Better hydration helps regulate your energy levels, metabolism, mood, brain and muscle function. Our science-led formula contains electrolytes to enhance hydration and essential vitamins to support daily wellbeing, energy and immunity.”
- Dr Paul Anastasiades, PhD Neuroscientist and Head of Product Development
Every ingredient
has a job.
has a job.
Phizz was co-founded by PhD neuroscientist Dr Paul Anastasiades who starts with the benefit, then chooses the ingredients that can deliver it. Every Phizz formula considers credible research, purposeful ingredients and meaningful levels to provide practical everyday support.
01
Start with science
We use established nutritional science to guide every formula.
02
Make hydration work faster
Phizz helps your body absorb water 3× faster than water alone.
03
Bring the benefits together
Combine faster hydration, key electrolytes and a comprehensive multivitamin in one formula.
04
Made for everyday life
Simple, great-tasting products designed to fit naturally into your routine.
Making better hydration
part of every day.
Our mission is to turn credible hydration science into simple, practical products that support everyday wellbeing and fit easily into real routines.
Build in daily wellbeing.
Give your body a comprehensive blend of vitamins and minerals that support your skin, hair, nails and heart.
Keep your energy moving.
Eight B vitamins help your body release energy and reduce tiredness and fatigue throughout the day.
Support body and brain.
Give your nerves, muscles and brain the nutrients they need to function normally.
Back your natural defences.
Build selected vitamins and minerals into your routine to support the normal function of your immune system.
Pick up Phizz on the go.
Heading to the shops or taking off somewhere new? Pick up Phizz at major UK retailers including Boots, Tesco, Sainsbury’s and Morrisons, or hydrate in the skies with Emirates.
