Nice To Meet You

Our award winning, science-led products are loved by millions and have become a non-negotiable part of their daily routine.

Our Values

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Premium & Quality Driven

Your health is your most important asset, so it matters what you put in your body. We consistently set a high standard for our products which is why they are always of superior quality.

Functional & Smart

We’ve done the research so you don’t have to. Our products only use ingredients that are backed by science and have proven benefits, so you can have confidence in your daily ritual.

Empowering & Uplifting

When you feel great, you do great things. We want to empower our consumers to reach new heights, achieve bigger and better things, and to feel happy and healthy in their day to day lives.

Meet The Team

Dan Cray

CEO & Co-Founder

Dave Irwin

Sales Director

Beth Edgley

Strategic Accounts and Insight Lead

Tom Devonshire

Ecommerce Lead

Barney Tyler

Senior National Account Manager

Emily Langley

Key Account Executive

Olivia Morrison

Head of Marketing

Alex Nutman

Junior Brand Manager

Tom Langley

Shopper Marketing Manager

Richard Francis

Head of Finance & Operations

Jacob Kromer

Supply Chain Assistant

Paul Anastasiades

Head of Product Development