Science

Hydration Education – Phizz Hydration

The Importance of Hot & Cold Therapy and Hydration

If you follow us on social media you’ll know that we recently collabed with Arc Community - a group sauna and ice bath space in Canary Wharf. The collab of dreams 🤝💙 If you thought that was cool, they also host the Arc After Dark Series. They run every Thursday, Friday and Saturday evening, they open up their space with a DJ, providing the perfect nighttime venue for wellness, as a nice alternative to pubs or bars. As soon as we heard, we knew it was right up our street & we just had to be involved!! On the 13th & 14th Nov, we rocked up with our Hydration Station, ready to replenish everyone with our Daily Immune+ mocktails. Sweat, Hydrate. Recover. 🔁  This drink was made up with water, grapefruit juice, agave, and fresh grapefruit and it’s fair to say they went down a treat - we had people begging for the recipe! If you want the recipe - keep reading to the bottom 👇 But first, what are the benefits of hot & cold therapy? Hot Therapy: Relaxation and Stress Reduction Exposure to heat triggers physiological responses that help regulate hormones associated with the body’s stress response and you may see a difference in your sleep too! (Forbes)*. It also causes vasodilation which relaxes muscles and boosts blood and lymphatic flow (Arc)*. Pain Relief Heat reduces muscle tension and joint stiffness, relieving pain in conditions such as arthritis. (Forbes)*.
 Heart Health and Longevity Regular sauna use is associated in studies with lower risks of cardiovascular disease. Studies also suggest that it may reduce the risk of age-related conditions like heart and neurodegenerative diseases (Forbes)*.  Improves Respiratory Tract Function Heat therapy can humidify the airways, helping bronchodilation and reducing airway inflammation. This can then also reduce the risk of respiratory conditions (Forbes)*. Cold Therapy: Inflammation and Pain Relief Cold immersion causes vasoconstriction which reduces swelling and inflammation whilst numbing pain, all aiding recovery (Arc)*.   Boosted alertness Cold shock increases norepinephrine, improving alertness.  Mental resilience Cold exposure can activate stress-adaptation pathways, improving mood and stress tolerance.  Improved circulation  Exposure to cold temperatures can stimulate blood flow, boosting circulation and promoting faster recovery (betterhelp)*.  When used together, the shift of hot to cold helps your body rest and recover which realigns the central and peripheral nervous system (Arc)*.  Where does hydration come into hot & cold therapy?  Saunas are a HOT place to be. When you sweat, not only are you becoming dehydrated, your body is losing essential salts and minerals. This is where Phizz comes in. Phizz hydrates you 3X faster than water alone, whilst replenishing your body of all its essential salts and minerals. The perfect recovery pairing if you ask us!! But wait. It gets better.  Phizz is delicious don’t get it wrong, but we all like a change sometimes right? Introducing our specially crafted Daily Immune+ mocktail. Made with grapefruit juice, this mocktail is going to leave your taste buds wanting more. Sweet agave cuts through the sharpness of grapefruit, which balances perfectly with our orange Immune+.  Here’s how to do it 👇 Make up a standard Immune+ tablet with water Mix in a squeeze (or two) of agave Add a few glugs of grapefruit juice Slice up some fresh grapefruit and put in a couple of slices in the cup Add a sprig of rosemary to garnish and voila    We can guarantee this will go down a treat with you AND your friends. Take it from us - you’ll have people begging you for the recipe and the best bit? It’s so simple!  So next time you don’t feel like going out, consider an evening of wellness, filled with hot & cold therapy (with appropriate hydration of course). *Forbes: 5 Benefits Of Sauna Use For Longevity *Arc: What is Contrast Therapy? *betterhelp: Cold Therapy

Hydration Education – Phizz Hydration

Everything you must know when it comes to skin and hydration.

Internal hydration has more of an impact on your skin than you’d think, however both internal and external habits matter and work together. Healthy skin starts from within but it equally needs to be protected and supported with the right topical products. The Phizz team and our very own neuroscientist & co-founder, Dr Paul, spent the day at Cetaphil Skin Labs talking all things skin and hydration, and we learnt A LOT. Dr Paul spoke to Dr Emma, a consultant dermatologist, and she gave us valuable insights into skin hydration. But don’t worry if you weren’t there, as we’ve got all the information written down just for you.  Hydration and Electrolytes - what do we need to know? We asked Dr Paul to explain what electrolytes actually are and why we humans need them - here’s what he revealed:  Life on earth started in hydrothermal vents at the bottom of the ocean. And what two properties is the ocean known for? Water and salt. Consequently, all life on earth requires those two things to survive.  As we don’t live under water, our body needs to replenish this on a regular basis. Electrolytes are salts and minerals, and are crucial for many bodily functions, helping the body to absorb more water. The balance of electrolytes and water is what governs how hydrated your body is.  Hydration is vital as just over a pint of water loss from the body will start to have various cognitive and physical effects.  Dehydration effects on your cognitive ability include; reduced attention/focus, slowed reaction time, impaired decision making, mood changes. Dehydration effects on your physical ability include; slower reaction times, thicker blood, increased heart rate.   Hydration is essential for physical and cognitive function but how does it work with the skin?  Hydration & Skin We asked Dr Emma why hydration is so important for the skin and this is what she taught us: Consistent hydration is very important for the skin. As the body is 60-80% water, the skin stops it from evaporation but equally needs hydration itself. Skin is the body’s largest organ and needs hydration to function as a protective barrier. Dehydrated skin feels tight, itchy and may look dull with fine lines becoming more visible.  External skincare supports hydration and strengthens the skin barrier, and consistency is key to maintain hydrated and healthy skin. In your skincare products, look for humectants (e.g. hyaluronic acid, glycerine) to draw water in, emollients (e.g. shea butter) to soften skin and occlusives (e.g. oils) to lock in moisture.    Is water still important? Yes, it is the fundamental thing which drives hydration so you do need to be drinking enough - around two litres a day. Electrolytes actually improve your body’s hydration capabilities - getting water into your internal systems more efficiently.  The Phizz formula is designed to hydrate you three times faster than water alone. The seven key electrolytes in Phizz are; sodium, potassium, chloride, magnesium, zinc, copper, and manganese. Our formula also activates the sodium-glucose co-transporter.  When sodium and glucose are present together, a natural mechanism in the body pulls in more water molecules faster - hydrating you three times faster than drinking water alone.. While some hydration brands remove sugar entirely, Phizz uses a precise amount of low-calorie quality glucose to unlock this process - because better hydration starts with better science.   So what are our key takeaways? Both internal and external hydration habits work together.  Staying properly hydrated on the inside AND protecting your skin barrier on the outside is the sure fire way to protect your skin The balance of electrolytes and water is what governs how hydrated your body is - Phizz is made up of seven key electrolytes and helps you hydrate three times faster than water alone

Hydration Education – Phizz Hydration

ARM YOUR IMMUNE SYSTEM THIS SEASON WITH PHIZZ DAILY IMMUNE+

HYDRATE DAILY. DEFEND BETTER. Your Daily Armour, In A Glass.   You’ve heard of hydration. You’ve heard of immune protection. Have you ever heard of them, together? Let us introduce you to the NEW Phizz Daily Immune+, a never-seen-before product with a formula to give you total support, in just one daily tablet. This brand new piece of innovation is the first in our premium Plus range, supporting your immune defences with added vitamins C and D, iron, zinc and selenium. Leading with hydration-focused immune support, it hydrates you 3X faster than water alone.  In a nutshell, it keeps your body’s first line of defence at full strength through hydration combined with layered vitamins, minerals and antioxidants. The outcome? A quiet yet consistent support - essential for the colder months.  In a luxurious metallic green tube, this tablet keeps you energised, focused and ready for anything. Flavoured with the classic crisp orange, it’s guaranteed to keep you coming back for more.  More than ever, people are increasingly proactively looking after their wellness - with 83% of people claiming they proactively look after their health throughout the year to ensure they are protected over the winter.* Why it works. Phizz Daily Immune+ doesn’t just look stylish in your kitchen - but proactively supports you this winter. Hydration is your first line of defence against illness. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz Daily Immune+ tackles hydration first, followed by the complex vitamins, minerals and electrolyte formula. Each tablet is packed with vitamins D, C, B6, A and E plus iron, zinc and selenium keeping your defences strong and ready.  More than just protection. The 19 vitamins and minerals do more than just support immune defence. They contribute to everything from muscle function and brain health to nutrient absorption. Phizz also contains powerful antioxidant molecules to combat free radicals which reduces cell damage, providing an extra layer of immune support. Our speedy hydration formula consisting of 7 key electrolytes, allows Immune+ to help do an even better job of keeping you protected (and hydrated) in germ season.  Daily hydration. Daily defence.   Ready to see more of Phizz Daily Immune+? Keep an eye out for our campaign in the wild. Now available on Phizz.co, Amazon and in Tesco, Waitrose and Ocado. *Source: Attest Survey. September, 2025. 1,000 consumers.  

Hydration Education – Dan Cray

3x Your Water

Phizz is a hydration amplifier that is scientifically formulated to help the body absorb more water, faster. Adding Phizz to your glass hydrates your body 2-3 times more than water alone.

Hydration Education – Dan Cray

Why You Need Electrolytes

Electrolytes are VIPs at hydrating your body and contribute to brain, nerve, and muscle function. Phizz contains the main electrolytes lost in sweat, helping you put the good stuff back in.

Hydration Education – Bailey Thomas

Using Phizz At Work

Need a little support for long days on the job? Phizz helps keep you at your mental peak to take on the day.

Hydration Education – Dan Cray

Using Phizz in Sport

Phizz is a great teammate. From hydration to energy to recovery, our science-backed formula is packed with everything you need to perform at your very best during and after exercise.