September Recap!

Hydration Education – Phizz Hydration

Everything you must know when it comes to skin and hydration.

Internal hydration has more of an impact on your skin than you’d think, however both internal and external habits matter and work together. Healthy skin starts from within but it equally needs to be protected and supported with the right topical products. The Phizz team and our very own neuroscientist & co-founder, Dr Paul, spent the day at Cetaphil Skin Labs talking all things skin and hydration, and we learnt A LOT. Dr Paul spoke to Dr Emma, a consultant dermatologist, and she gave us valuable insights into skin hydration. But don’t worry if you weren’t there, as we’ve got all the information written down just for you.  Hydration and Electrolytes - what do we need to know? We asked Dr Paul to explain what electrolytes actually are and why we humans need them - here’s what he revealed:  Life on earth started in hydrothermal vents at the bottom of the ocean. And what two properties is the ocean known for? Water and salt. Consequently, all life on earth requires those two things to survive.  As we don’t live under water, our body needs to replenish this on a regular basis. Electrolytes are salts and minerals, and are crucial for many bodily functions, helping the body to absorb more water. The balance of electrolytes and water is what governs how hydrated your body is.  Hydration is vital as just over a pint of water loss from the body will start to have various cognitive and physical effects.  Dehydration effects on your cognitive ability include; reduced attention/focus, slowed reaction time, impaired decision making, mood changes. Dehydration effects on your physical ability include; slower reaction times, thicker blood, increased heart rate.   Hydration is essential for physical and cognitive function but how does it work with the skin?  Hydration & Skin We asked Dr Emma why hydration is so important for the skin and this is what she taught us: Consistent hydration is very important for the skin. As the body is 60-80% water, the skin stops it from evaporation but equally needs hydration itself. Skin is the body’s largest organ and needs hydration to function as a protective barrier. Dehydrated skin feels tight, itchy and may look dull with fine lines becoming more visible.  External skincare supports hydration and strengthens the skin barrier, and consistency is key to maintain hydrated and healthy skin. In your skincare products, look for humectants (e.g. hyaluronic acid, glycerine) to draw water in, emollients (e.g. shea butter) to soften skin and occlusives (e.g. oils) to lock in moisture.    Is water still important? Yes, it is the fundamental thing which drives hydration so you do need to be drinking enough - around two litres a day. Electrolytes actually improve your body’s hydration capabilities - getting water into your internal systems more efficiently.  The Phizz formula is designed to hydrate you three times faster than water alone. The seven key electrolytes in Phizz are; sodium, potassium, chloride, magnesium, zinc, copper, and manganese. Our formula also activates the sodium-glucose co-transporter.  When sodium and glucose are present together, a natural mechanism in the body pulls in more water molecules faster - hydrating you three times faster than drinking water alone.. While some hydration brands remove sugar entirely, Phizz uses a precise amount of low-calorie quality glucose to unlock this process - because better hydration starts with better science.   So what are our key takeaways? Both internal and external hydration habits work together.  Staying properly hydrated on the inside AND protecting your skin barrier on the outside is the sure fire way to protect your skin The balance of electrolytes and water is what governs how hydrated your body is - Phizz is made up of seven key electrolytes and helps you hydrate three times faster than water alone

Hydration Education – Phizz Hydration

ARM YOUR IMMUNE SYSTEM THIS SEASON WITH PHIZZ DAILY IMMUNE+

HYDRATE DAILY. DEFEND BETTER. Your Daily Armour, In A Glass.   You’ve heard of hydration. You’ve heard of immune protection. Have you ever heard of them, together? Let us introduce you to the NEW Phizz Daily Immune+, a never-seen-before product with a formula to give you total support, in just one daily tablet. This brand new piece of innovation is the first in our premium Plus range, supporting your immune defences with added vitamins C and D, iron, zinc and selenium. Leading with hydration-focused immune support, it hydrates you 3X faster than water alone.  In a nutshell, it keeps your body’s first line of defence at full strength through hydration combined with layered vitamins, minerals and antioxidants. The outcome? A quiet yet consistent support - essential for the colder months.  In a luxurious metallic green tube, this tablet keeps you energised, focused and ready for anything. Flavoured with the classic crisp orange, it’s guaranteed to keep you coming back for more.  More than ever, people are increasingly proactively looking after their wellness - with 83% of people claiming they proactively look after their health throughout the year to ensure they are protected over the winter.* Why it works. Phizz Daily Immune+ doesn’t just look stylish in your kitchen - but proactively supports you this winter. Hydration is your first line of defence against illness. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz Daily Immune+ tackles hydration first, followed by the complex vitamins, minerals and electrolyte formula. Each tablet is packed with vitamins D, C, B6, A and E plus iron, zinc and selenium keeping your defences strong and ready.  More than just protection. The 19 vitamins and minerals do more than just support immune defence. They contribute to everything from muscle function and brain health to nutrient absorption. Phizz also contains powerful antioxidant molecules to combat free radicals which reduces cell damage, providing an extra layer of immune support. Our speedy hydration formula consisting of 7 key electrolytes, allows Immune+ to help do an even better job of keeping you protected (and hydrated) in germ season.  Daily hydration. Daily defence.   Ready to see more of Phizz Daily Immune+? Keep an eye out for our campaign in the wild. Now available on Phizz.co, Amazon and in Tesco, Waitrose and Ocado. *Source: Attest Survey. September, 2025. 1,000 consumers.  

Hydration Education – Phizz Hydration

Spotted! An UNMISSABLE summer campaign for Phizz!

It’s been a busy few months at Phizz - and we’re only just getting started. With a never-been-done-before product launch just around the corner, let’s hit pause and rewind the summer that was. Here’s where we’ve been Spotted!   We kicked off with a bang at Glastonbury, sampling to over 4,000 festival-goers at Victoria Coach and Train Station. We met everyone from the ultra-prepared to the totally-forgotten-their-Phizz crowd, we kept hydration flowing and made sure campers were ready for anything. Inside the festival Phizz was in welcome packs in the premium bell tents as well as around the festival village - hitting key locations such as the yoga area, saunas, bar/catering areas and the general store.  Then came Bristol Harbour Fest, where we reached a crowd of 250,000 - and lit up the city with Phizz ads in all the right spots. Missed it? Check the pics below! Still not spotted us? Two words: Electric Picnic. Stay tuned for exciting content from Dublin to finish off our 2025 festival season Beyond festivals, we brought the Phizz to some major summer moments: Wimbledon at the Piazza - 17,000 samples via hydration stations, goody bags and sample bins over two jam-packed weeks WHSmith Pop-Up - featuring a Buxton x Phizz collab and a further 1,000 samples handed out Manchester Run - a MEGA digital billboard seen by 30K runners and spectators Hackney Run + fitness events - hydrating those sporting types at key moments Cowes Week - our 10s Orange tube made it into every skipper bag One Pickleball GP - hydrating UK + EU athletes alike Capital Summertime - Included in artist greenrooms And if you missed us in person, maybe you saw us cruising London all summer long in our fleet of iconic black cabs? Pics below if you didn’t catch us! But wait, we’re still not done. We’ve had great coverage from Marie Claire, GQ, and Hip & Healthy in features like “Supplements I Never Travel Without” and “Best Electrolyte Powders”. Oh, and our CEO Dan was on air with a Times Radio interview reaching 5.6 million listeners. Okay, now we’re done. So, that's a wrap and Phizz signing off on the Summer Series. But making way for a brand new (very exciting) chapter that’s just about to begin.Watch. This. Space.