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Hydration Education

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Hydration Education – Phizz Hydration

Everything you must know when it comes to skin and hydration.

Internal hydration has more of an impact on your skin than you’d think, however both internal and external habits matter and work together. Healthy skin starts from within but it equally needs to be protected and supported with the right topical products. The Phizz team and our very own neuroscientist & co-founder, Dr Paul, spent the day at Cetaphil Skin Labs talking all things skin and hydration, and we learnt A LOT. Dr Paul spoke to Dr Emma, a consultant dermatologist, and she gave us valuable insights into skin hydration. But don’t worry if you weren’t there, as we’ve got all the information written down just for you.  Hydration and Electrolytes - what do we need to know? We asked Dr Paul to explain what electrolytes actually are and why we humans need them - here’s what he revealed:  Life on earth started in hydrothermal vents at the bottom of the ocean. And what two properties is the ocean known for? Water and salt. Consequently, all life on earth requires those two things to survive.  As we don’t live under water, our body needs to replenish this on a regular basis. Electrolytes are salts and minerals, and are crucial for many bodily functions, helping the body to absorb more water. The balance of electrolytes and water is what governs how hydrated your body is.  Hydration is vital as just over a pint of water loss from the body will start to have various cognitive and physical effects.  Dehydration effects on your cognitive ability include; reduced attention/focus, slowed reaction time, impaired decision making, mood changes. Dehydration effects on your physical ability include; slower reaction times, thicker blood, increased heart rate.   Hydration is essential for physical and cognitive function but how does it work with the skin?  Hydration & Skin We asked Dr Emma why hydration is so important for the skin and this is what she taught us: Consistent hydration is very important for the skin. As the body is 60-80% water, the skin stops it from evaporation but equally needs hydration itself. Skin is the body’s largest organ and needs hydration to function as a protective barrier. Dehydrated skin feels tight, itchy and may look dull with fine lines becoming more visible.  External skincare supports hydration and strengthens the skin barrier, and consistency is key to maintain hydrated and healthy skin. In your skincare products, look for humectants (e.g. hyaluronic acid, glycerine) to draw water in, emollients (e.g. shea butter) to soften skin and occlusives (e.g. oils) to lock in moisture.    Is water still important? Yes, it is the fundamental thing which drives hydration so you do need to be drinking enough - around two litres a day. Electrolytes actually improve your body’s hydration capabilities - getting water into your internal systems more efficiently.  The Phizz formula is designed to hydrate you three times faster than water alone. The seven key electrolytes in Phizz are; sodium, potassium, chloride, magnesium, zinc, copper, and manganese. Our formula also activates the sodium-glucose co-transporter.  When sodium and glucose are present together, a natural mechanism in the body pulls in more water molecules faster - hydrating you three times faster than drinking water alone.. While some hydration brands remove sugar entirely, Phizz uses a precise amount of low-calorie quality glucose to unlock this process - because better hydration starts with better science.   So what are our key takeaways? Both internal and external hydration habits work together.  Staying properly hydrated on the inside AND protecting your skin barrier on the outside is the sure fire way to protect your skin The balance of electrolytes and water is what governs how hydrated your body is - Phizz is made up of seven key electrolytes and helps you hydrate three times faster than water alone

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Hydration Education – Phizz Hydration

ARM YOUR IMMUNE SYSTEM THIS SEASON WITH PHIZZ DAILY IMMUNE+

HYDRATE DAILY. DEFEND BETTER. Your Daily Armour, In A Glass.   You’ve heard of hydration. You’ve heard of immune protection. Have you ever heard of them, together? Let us introduce you to the NEW Phizz Daily Immune+, a never-seen-before product with a formula to give you total support, in just one daily tablet. This brand new piece of innovation is the first in our premium Plus range, supporting your immune defences with added vitamins C and D, iron, zinc and selenium. Leading with hydration-focused immune support, it hydrates you 3X faster than water alone.  In a nutshell, it keeps your body’s first line of defence at full strength through hydration combined with layered vitamins, minerals and antioxidants. The outcome? A quiet yet consistent support - essential for the colder months.  In a luxurious metallic green tube, this tablet keeps you energised, focused and ready for anything. Flavoured with the classic crisp orange, it’s guaranteed to keep you coming back for more.  More than ever, people are increasingly proactively looking after their wellness - with 83% of people claiming they proactively look after their health throughout the year to ensure they are protected over the winter.* Why it works. Phizz Daily Immune+ doesn’t just look stylish in your kitchen - but proactively supports you this winter. Hydration is your first line of defence against illness. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz Daily Immune+ tackles hydration first, followed by the complex vitamins, minerals and electrolyte formula. Each tablet is packed with vitamins D, C, B6, A and E plus iron, zinc and selenium keeping your defences strong and ready.  More than just protection. The 19 vitamins and minerals do more than just support immune defence. They contribute to everything from muscle function and brain health to nutrient absorption. Phizz also contains powerful antioxidant molecules to combat free radicals which reduces cell damage, providing an extra layer of immune support. Our speedy hydration formula consisting of 7 key electrolytes, allows Immune+ to help do an even better job of keeping you protected (and hydrated) in germ season.  Daily hydration. Daily defence.   Ready to see more of Phizz Daily Immune+? Keep an eye out for our campaign in the wild. Now available on Phizz.co, Amazon and in Tesco, Waitrose and Ocado. *Source: Attest Survey. September, 2025. 1,000 consumers.  

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Hydration Education – Phizz Hydration

Spotted! An UNMISSABLE summer campaign for Phizz!

It’s been a busy few months at Phizz - and we’re only just getting started. With a never-been-done-before product launch just around the corner, let’s hit pause and rewind the summer that was. Here’s where we’ve been Spotted!   We kicked off with a bang at Glastonbury, sampling to over 4,000 festival-goers at Victoria Coach and Train Station. We met everyone from the ultra-prepared to the totally-forgotten-their-Phizz crowd, we kept hydration flowing and made sure campers were ready for anything. Inside the festival Phizz was in welcome packs in the premium bell tents as well as around the festival village - hitting key locations such as the yoga area, saunas, bar/catering areas and the general store.  Then came Bristol Harbour Fest, where we reached a crowd of 250,000 - and lit up the city with Phizz ads in all the right spots. Missed it? Check the pics below! Still not spotted us? Two words: Electric Picnic. Stay tuned for exciting content from Dublin to finish off our 2025 festival season Beyond festivals, we brought the Phizz to some major summer moments: Wimbledon at the Piazza - 17,000 samples via hydration stations, goody bags and sample bins over two jam-packed weeks WHSmith Pop-Up - featuring a Buxton x Phizz collab and a further 1,000 samples handed out Manchester Run - a MEGA digital billboard seen by 30K runners and spectators Hackney Run + fitness events - hydrating those sporting types at key moments Cowes Week - our 10s Orange tube made it into every skipper bag One Pickleball GP - hydrating UK + EU athletes alike Capital Summertime - Included in artist greenrooms And if you missed us in person, maybe you saw us cruising London all summer long in our fleet of iconic black cabs? Pics below if you didn’t catch us! But wait, we’re still not done. We’ve had great coverage from Marie Claire, GQ, and Hip & Healthy in features like “Supplements I Never Travel Without” and “Best Electrolyte Powders”. Oh, and our CEO Dan was on air with a Times Radio interview reaching 5.6 million listeners. Okay, now we’re done. So, that's a wrap and Phizz signing off on the Summer Series. But making way for a brand new (very exciting) chapter that’s just about to begin.Watch. This. Space.

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Hydration Education – Phizz Hydration

Beat the Heat: Electrolyte Ice Lollies & Mocktails You’ll Love 🧊🍧

UK heatwave? We’ve got you covered.  The obvious solution would be to have a glass of water with Phizz. But in the constant heat, we know that not everyone wants to be constantly drinking all day, everyday. That’s why we’ve created the ultimate summer hack - Phizz electrolyte ice lollies!! Sounds good? Follow these easy steps below to make your very own electrolyte ice lolly at home: First up, get a glass of water. Drop in your favourite Phizz - mixed berry is the one for us! Wait for that to dissolve and set aside. Grab your mould and a chopping board. Fill your moulds up 1 third, with coconut water. Top up the mould with another third of your mixed berry Phizz. Slice up some fruit, we went with strawberries, blueberries and raspberries. Pop them into your ice lolly mix. Top up any remaining space with the rest of your electrolyte mix. And voila! pop them in the freezer and enjoy! Want to see how it’s done? Head over to our Instagram (@Phizz) and TikTok (@phizzuk) to follow along. You can also play around with different combinations of flavours and toppings - have fun and experiment! Oh you think we’re done there? Why not spice up your mornings and evenings with these refreshing and delicious Phizz mocktails (as seen on our socials): Good Morning Mocktail Grab a glass and add a ginger shot of your choice. Pop open a tube of orange Phizz and add a tablet to your ginger shot (may need to add a dash of water if it’s a really concentrated ginger shot). Wait for it to stop Phizzing! Grab your serving glass and add a generous portion of ice. Fill your glass up half way with tonic water. Pour over your ginger shot and Phizz mixture. Garnish with a slice of orange - and enjoy! The perfect way to start your day with hydration, electrolytes and a kick of ginger! Mixed Berry & Coconut Cooler Mocktail Start by making your berry puree. Add blueberries, raspberries, 1 tbsp of water and a drop of honey to a non-stick milk pan and heat on low. Crush the berries with a spoon. Heat gently until the berries form a syrupy mixture - take off the heat and leave to cool. Add 250ml of coconut water to a glass. Drop in a mixed berry Phizz and wait for it to dissolve. Grab another glass and add in two big scoops of your cooled puree - make sure it’s cold! Next, add your mixed berry Phizz. Drop in some ice and give it a big stir. Garnish with a slice of lime and a cocktail stick of Blueberries. So what are you waiting for! With these quick recipes you can enjoy the heat with confidence, knowing you are keeping your body fully hydrated. What more could you ask for?  

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Hydration Education – Phizz Hydration

The Grocer Gold Awards 2025

The Grocer Gold Awards 2025 was an evening of good food, great company and even better vibes. Dubbed the “Oscars” of the food and drink industry, the night lived up to its prestigious reputation, bringing everyone together from household name brands to fellow FMCG stars. The Phizz team were excited to be shortlisted for the Health and Beauty Brand of the Year award and were hoping to take home the crown.  So let’s take a look back at the highlights and well-deserving winners. The team met outside the iconic Royal Albert Hall, this year's venue, where they were snapped looking glam in front of a couple of Phizz-branded black cabs, part of the wider 2025 Summer Campaign.                                                                                                                   The night kicked off with a lively drinks reception, live music and a sit down dinner before the main event; the highly anticipated awards ceremony! Brands in all sorts of categories were celebrated and the ceremony also recognised company initiatives that are driving real change.These awards included: Social Impact Initiative of the Year - awarded to Iceland Food Club, offering loans to struggling families Sustainability Initiative of the Year (Corporate) - awarded to Co-op, for their member-led sustainability strategy Sustainability Initiative of the Year (Products & Services) - awarded to AgNav, an online platform that provides free, science-led sustainability support to farms Waste Not Want Not Award - awarded to Beyond Belief Brewing Co. for reducing the environmental impact of brewing beer Then came the moment we were all waiting for, the Health & Beauty Brand of the Year! Brands in this category were judged on their innovation, impact, growth and brand messaging. We were up against a number of different companies, from deodorant to toothbrushes, with nominees being; Applied Nutrition, Fussy, Lynx, Ordo and Wype. On this occasion, Ordo took the trophy home but we were proud to stand alongside these brilliant brands.    Dan, Phizz CEO said: , “Phizz is spearheading a Hydration Enhancer Category that’s gaining momentum and recognition across the broader Health & Beauty space”. We champion ourselves on being a daily wellness and hydration supplement, suitable for all! In the past year, Phizz has doubled down on exciting brand activations including our Hydration Week in London, sampling and consumer education across key cultural moments as well as our UK wide Summer campaign, all to cement Phizz as the daily hydration go-to. Being recognised for our contribution to the Health and Beauty category at  the Grocer Gold Awards has been the icing on the cake.  As Dan said “the team is doing amazing work behind the scenes to drive growth and deliver on our mission - a great moment to acknowledge and celebrate them”.  Congratulations to all the talented brands and teams involved If you haven’t already, check out our Instagram post from the evening, and we’ll see you this time next year for the Grocer Gold Awards 2026…! 

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