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Hydration Education – Phizz Hydration

Hackney Half Week - our tips for a hydrated race!

In the final lead up you want to be doing all you can for your body. Training may leave you with muscle cramps, feeling tired and even like you’ve hit a wall. In the final few days of rest and preparation you may feel like you’re missing something. The missing piece? Electrolytes!  A big misconception is that proper hydration can come from water alone. Although water does hydrate you, it’s not actually giving you maximum hydration. In your body, you have salts. And what happens when you sweat? You lose not only water, but also salts. Those salts need to be replaced.  Here’s where electrolytes and hydration formulas step up to the plate. Electrolytes are minerals that are essential for a variety of bodily functions. They replenish salts you lose and increase your body's ability to absorb water (and therefore to hydrate). With Phizz in particular, our award winning formulation of 7 key electrolytes and 18 essential vitamins, means you are hydrating your body 3x faster than water alone. What more could you need for a half marathon?  *If you want to learn more about electrolytes and our formula you can read our blog here.* How does this help with your performance? Well, electrolytes help with nerve transmission e.g. your muscle function which is pretty important for a half marathon! They also help sustain energy, helping you feel less fatigued. If you want even more energy around the course, Phizz Daily Energy has got your back. It has the same amount of caffeine as a standard coffee (75mg), but importantly contains a combination of fast and slow releasing energy. Meaning you won’t get that crash, that can happen after a coffee! So you’re getting hydration, electrolytes AND energy all in one tablet - perfect for a long run or a busy day where you need that extra boost. Electrolytes also go further than the race and training. They are crucial for post-run recovery. They replenish all those salts and minerals that you’ve lost from sweating, as well as all that water! But, don’t stop there! They are your best friend for day-to-day life, keeping your body and brain in tip top condition. Hydration helps from cognitive function, to energy, to focus, to immune support. So don’t stop after the run! Incorporate them into your everyday routine and see how they can help in everyday life! Our top tips are: Don’t just drink water, you need those all important electrolytes and minerals to balance out your body and provide effective and efficient hydration Don’t wait to feel thirsty to drink - by the time your body tells you you’re thirsty, you’re already too dehydrated! Stay consistent with your fuel, whether that be a banana, sweets or electrolytes - keep your body topped up! Consider the weather - if it’s more humid or hot, remember that you’ll become dehydrated quicker so stay proactive Above all, have FUN! Enjoy yourself! A half marathon is an incredible feat and anyone taking part should already feel incredibly proud of themselves. Phizz HQ is cheering you on! And just remember, whether it's for race day or every day, hydrate with Phizz. It can be used for those training runs as well as getting you through that slow office day or busy weekend schedule. 

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Hydration Education – Phizz Hydration

Introducing you to our NEWEST campaign!

Our newest campaign is here - and we kicked it off with a bang. So, what’s it all about? Phizz is your trusted, science-backed hydration partner, designed to fit seamlessly into real life. Whether you’re a busy parent, a young professional juggling work and workouts, or simply enjoying a slower pace, Phizz works around you. Because hydration shouldn’t be another thing to think about - it should fit into the routine you already have. With 7 key electrolytes and 18 vitamins and minerals, Phizz supports fast, effective hydration in a way that’s easy to stick to. Just add it to your everyday moments - from morning starts to afternoon resets. Better hydration doesn’t come from big changes - just small habits, done daily. Whether you need a reset or a recharge, Phizz helps support natural energy, mental focus, and muscle function - all while tasting great.   Now you know the why, we’re going to tell you the what.Our first week of this campaign, we hydrated London City in style. Hitting 10 major stations at the busiest time of days, we hydrated everyone, from commuters to sight-seers. Social butterflies to fitness enthusiasts.  Armed with 100,000 samples and one dream, we made everyone's day that little bit better. And educated the city whilst doing so! We also gave you a special chance to win BIG. A FREE Hackney Half ticket!  Speaking of Hackney Half… We are so excited to announce that we are the Official Hydration Partner of Hackney Half. We’re bringing the vibes, energy, support and most importantly, the hydration! If you’re running, come see us in the event village! Hackney Half celebrates real achievement and supports the wider community, making movement in Hackney more inclusive, accessible and representative.  Our second week of the campaign was spent in Waitrose Canary Wharf. And we sampled big. 15K drinks big.  From meeting avid users, to people who have never heard of us before, we loved chatting to and educating everyone who came to say hi. We gave out samples as well as drinks, hydrating shoppers throughout the week. And what a blast we had!  Here at Phizz, it is always a joy to connect and engage with consumers. We aim to educate and we did just that. Questions were answered, samples were tasted and tubes were bought.  As of now, we’re continuing to educate and hydrate the nation with handy leaflets and of course, hydration. We have only just gotten started with this campaign and we’re incredibly excited to share more of what’s coming…we’re only just getting started.   

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Hydration Education – Phizz Hydration

IS IT NATION DEHYDRATION? Phizz Releases its first annual Hydration Report.

As we enter March and welcome brighter evenings, it’s time to talk about our newest campaign. And kicking it off, we have our FIRST ever annual hydration report. Here’s what we found 👇 Want to hear something shocking? Research has found that while 97% understand that being hydrated is important, a third of us (32%) admit that we can go a whole day without drinking water at all! Whilst it’s great to hear the awareness around hydration is so high, it seems the impact of dehydration is being greatly underestimated. To the point that 35% of people feel dehydrated. Every. Single. Day.  While the research (of 1000 adults) shows that we are aware of the importance of hydration, people still remain confused about how to stay hydrated and ultimately overlook it entirely. Over a third (38%) of us remain confused about how much water to drink a day, with half (52%) are also unsure on the benefits of electrolytes, with 18% not realising you can take them every day!  Enter Phizz. Your daily companion, for your daily routine.  Phizz helps people feel that little bit better, in ways that fit everyday life. We understand that everyone's “it” looks different. Whether that be your daily commute, the dog walk, the school run, or fitting in a gym session before work - Phizz seamlessly fits in and gives you that little bit extra to get you through the day.    Our very own Dr Paul, PhD Neuroscientist, Phizz Co-Founder and Head of Product Development gave us his top tips on preventing dehydration.  1. When you feel thirsty you are already dehydrated - It is much better to drink small amounts regularly than wait to refill once the symptoms emerge. 2. Electrolytes can help support hydration - Proper hydration requires both water and electrolytes. As well as assisting your body to absorb and retain water, electrolytes also contribute to nerve and muscle function, helping you think clearer, feel more awake and perform at your best. 3. Create a daily ritual that works for you - The research reveals a massive 70% of us wish we were drinking more water, so think about setting a daily hydration routine that works for you. 4. Hydrate faster and smarter - With drinking enough water a clear challenge for many, consider a hydration supplement. Phizz is the simple, science-backed lift that makes each moment feel better. We understand that better doesn’t come from big promises or pressure - it comes from small, daily actions that add up. So why not start with Phizz?  For every person and every routine, find how Phizz can fit into your life! And make it that little bit better. Watch this space because you don’t want to miss what’s coming 💧  

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Hydration Education – Phizz Hydration

The Phizzmas box is here!

Christmas. Comes the same time every year but, if you’re anything like us, it always seems to creep up on us anyway and then we’re left scrambling around for gift ideas. Well, fear not, Phizz has the answer this year with not one but two different gifting options, sure to please everyone on your list.  From the runner in the family to your fitness fanatic friend, from the difficult-to-buy-for to the trend-lover in your life, Phizz has you covered. Up first is our Merry Phizzmas Box. Our take on the traditional Christmas selection box, this beautiful gift includes all three of our hydration heroes to keep the lucky recipient hydrated and happy well into the New Year and beyond!   Daily 3-in-1, Daily Energy and Immune+ all feature in this very limited edition gift set. Housed in a beautiful, craft paper gift box, the full set comes in a range of delicious orange flavours, perfect for Christmas. Each Phizz formulation not only hydrates 3x faster than water alone, but features essential nutrients to help transform mental and physical performance. All proceeds from the sale of these gift boxes go to our partner CleanHub , supporting their work recovering plastic waste. So there’s really no reason to buy! And if that doesn’t float their boat then let them decide for themselves with a Phizz Gift Card - the perfect gift for those that are hard to buy for. No wrapping, no traipsing round the shops, no blindly searching online - a Phizz gift card will allow the recipient to choose from our whole range of hydration essentials, helping them to recover from the Christmas festivities and kick off 2026 hydrated and happy! Available in three amounts, our digital gift cards are valid for twelve months and are available on the website now.   Give the gift of hydration this Christmas with Phizz.

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Hydration Education – Phizz Hydration

September Recap!

We’ve had a busy September (and first half of October) here at Phizz and wanted to share it with you! So let’s jump straight into it.  World Cleanup Day  We teamed up with our sustainability partner, CleanHub, to litter pick along a canal! This brought together numerous brands to do our bit for the environment and celebrate the partnerships.  We partner with CleanHub to recover plastic waste. For each Phizz tube sold, the same weight in plastic waste is collected, recycled and prevented from entering our oceans.  The walk ended in a park where we had our Hydration Station ready to refresh everyone before heading to the pub! The evening was a huge success with a total of 23 attendees and around 40kg of waste collected!   Cetaphil Skin Labs We spent the day with Cetaphil at their Skin Labs talking all things hydration and skin. Our very own PHD neuroscientist, co-founder and Head of Product Development Dr Paul, joined Dermatologist Dr Emma Amoafo-Mensah for a panel talk educating us on the importance of internal and external hydration used in conjunction with one another for hydrated skin. It’s safe to say we learnt a lot and if you missed it, do not worry! We have a blog recapping all the key findings from the day so go check it out!   Go Mental We spent the day at an incredible mental health festival, brought to you by Miss Nutritionist, Rosie Millen. The day was filled with incredible people, talks, and brands and we were honoured to be asked and involved with such a special event. We absolutely loved conversing with all the attendees and educating everyone around hydration!   GLOW Walk by Mental Health UK We spent the day at Battersea Park hydrating attendees doing a 21K walk to raise money for charity. We sampled 3000 sachets and a further 659 cups of Phizz to walkers, creating meaningful conversations and spreading hydration education.   DigIn University Sampling DigIn creates student packages which welcome freshers into their halls every year, made up of various products from various brands, and this year we were involved! We sent product to 20,000 students, as an aim to boost hydration education in this age group. We know how much hydration can help those long library sessions, or uni sports events so were very pleased to have been involved this year! We launched into Holland and Barrett If you somehow missed the news, you can now find us in Holland and Barrett! We have Daily 3-in-1 stocked in orange, apple & blackcurrant, mixed berry and mango, so keep an eye out and get shopping!   As we head into the final months of the year we're all about growing awareness of the importance of hydration over winter and continuing our Immune+ launch. More on this soon!

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Hydration Education – Phizz Hydration

ARM YOUR IMMUNE SYSTEM THIS SEASON WITH PHIZZ DAILY IMMUNE+

HYDRATE DAILY. DEFEND BETTER. Your Daily Armour, In A Glass.   You’ve heard of hydration. You’ve heard of immune protection. Have you ever heard of them, together? Let us introduce you to the NEW Phizz Daily Immune+, a never-seen-before product with a formula to give you total support, in just one daily tablet. This brand new piece of innovation is the first in our premium Plus range, supporting your immune defences with added vitamins C and D, iron, zinc and selenium. Leading with hydration-focused immune support, it hydrates you 3X faster than water alone.  In a nutshell, it keeps your body’s first line of defence at full strength through hydration combined with layered vitamins, minerals and antioxidants. The outcome? A quiet yet consistent support - essential for the colder months.  In a luxurious metallic green tube, this tablet keeps you energised, focused and ready for anything. Flavoured with the classic crisp orange, it’s guaranteed to keep you coming back for more.  More than ever, people are increasingly proactively looking after their wellness - with 83% of people claiming they proactively look after their health throughout the year to ensure they are protected over the winter.* Why it works. Phizz Daily Immune+ doesn’t just look stylish in your kitchen - but proactively supports you this winter. Hydration is your first line of defence against illness. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz Daily Immune+ tackles hydration first, followed by the complex vitamins, minerals and electrolyte formula. Each tablet is packed with vitamins D, C, B6, A and E plus iron, zinc and selenium keeping your defences strong and ready.  More than just protection. The 19 vitamins and minerals do more than just support immune defence. They contribute to everything from muscle function and brain health to nutrient absorption. Phizz also contains powerful antioxidant molecules to combat free radicals which reduces cell damage, providing an extra layer of immune support. Our speedy hydration formula consisting of 7 key electrolytes, allows Immune+ to help do an even better job of keeping you protected (and hydrated) in germ season.  Daily hydration. Daily defence.   Ready to see more of Phizz Daily Immune+? Keep an eye out for our campaign in the wild. Now available on Phizz.co, Amazon and in Tesco, Waitrose and Ocado. *Source: Attest Survey. September, 2025. 1,000 consumers.  

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Hydration Education – Phizz Hydration

Spotted! An UNMISSABLE summer campaign for Phizz!

It’s been a busy few months at Phizz - and we’re only just getting started. With a never-been-done-before product launch just around the corner, let’s hit pause and rewind the summer that was. Here’s where we’ve been Spotted!   We kicked off with a bang at Glastonbury, sampling to over 4,000 festival-goers at Victoria Coach and Train Station. We met everyone from the ultra-prepared to the totally-forgotten-their-Phizz crowd, we kept hydration flowing and made sure campers were ready for anything. Inside the festival Phizz was in welcome packs in the premium bell tents as well as around the festival village - hitting key locations such as the yoga area, saunas, bar/catering areas and the general store.  Then came Bristol Harbour Fest, where we reached a crowd of 250,000 - and lit up the city with Phizz ads in all the right spots. Missed it? Check the pics below! Still not spotted us? Two words: Electric Picnic. Stay tuned for exciting content from Dublin to finish off our 2025 festival season Beyond festivals, we brought the Phizz to some major summer moments: Wimbledon at the Piazza - 17,000 samples via hydration stations, goody bags and sample bins over two jam-packed weeks WHSmith Pop-Up - featuring a Buxton x Phizz collab and a further 1,000 samples handed out Manchester Run - a MEGA digital billboard seen by 30K runners and spectators Hackney Run + fitness events - hydrating those sporting types at key moments Cowes Week - our 10s Orange tube made it into every skipper bag One Pickleball GP - hydrating UK + EU athletes alike Capital Summertime - Included in artist greenrooms And if you missed us in person, maybe you saw us cruising London all summer long in our fleet of iconic black cabs? Pics below if you didn’t catch us! But wait, we’re still not done. We’ve had great coverage from Marie Claire, GQ, and Hip & Healthy in features like “Supplements I Never Travel Without” and “Best Electrolyte Powders”. Oh, and our CEO Dan was on air with a Times Radio interview reaching 5.6 million listeners. Okay, now we’re done. So, that's a wrap and Phizz signing off on the Summer Series. But making way for a brand new (very exciting) chapter that’s just about to begin.Watch. This. Space.

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Hydration Education – Phizz Hydration

The Grocer Gold Awards 2025

The Grocer Gold Awards 2025 was an evening of good food, great company and even better vibes. Dubbed the “Oscars” of the food and drink industry, the night lived up to its prestigious reputation, bringing everyone together from household name brands to fellow FMCG stars. The Phizz team were excited to be shortlisted for the Health and Beauty Brand of the Year award and were hoping to take home the crown.  So let’s take a look back at the highlights and well-deserving winners. The team met outside the iconic Royal Albert Hall, this year's venue, where they were snapped looking glam in front of a couple of Phizz-branded black cabs, part of the wider 2025 Summer Campaign.                                                                                                                   The night kicked off with a lively drinks reception, live music and a sit down dinner before the main event; the highly anticipated awards ceremony! Brands in all sorts of categories were celebrated and the ceremony also recognised company initiatives that are driving real change.These awards included: Social Impact Initiative of the Year - awarded to Iceland Food Club, offering loans to struggling families Sustainability Initiative of the Year (Corporate) - awarded to Co-op, for their member-led sustainability strategy Sustainability Initiative of the Year (Products & Services) - awarded to AgNav, an online platform that provides free, science-led sustainability support to farms Waste Not Want Not Award - awarded to Beyond Belief Brewing Co. for reducing the environmental impact of brewing beer Then came the moment we were all waiting for, the Health & Beauty Brand of the Year! Brands in this category were judged on their innovation, impact, growth and brand messaging. We were up against a number of different companies, from deodorant to toothbrushes, with nominees being; Applied Nutrition, Fussy, Lynx, Ordo and Wype. On this occasion, Ordo took the trophy home but we were proud to stand alongside these brilliant brands.    Dan, Phizz CEO said: , “Phizz is spearheading a Hydration Enhancer Category that’s gaining momentum and recognition across the broader Health & Beauty space”. We champion ourselves on being a daily wellness and hydration supplement, suitable for all! In the past year, Phizz has doubled down on exciting brand activations including our Hydration Week in London, sampling and consumer education across key cultural moments as well as our UK wide Summer campaign, all to cement Phizz as the daily hydration go-to. Being recognised for our contribution to the Health and Beauty category at  the Grocer Gold Awards has been the icing on the cake.  As Dan said “the team is doing amazing work behind the scenes to drive growth and deliver on our mission - a great moment to acknowledge and celebrate them”.  Congratulations to all the talented brands and teams involved If you haven’t already, check out our Instagram post from the evening, and we’ll see you this time next year for the Grocer Gold Awards 2026…! 

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