Phizziology

View

Phizziology – Bailey Thomas

54 Miles in 24 Hours

54 miles. 24 hours. Are you tough enough to handle the Cateran Yomp? A yomp is the military term for a long-distance march, and the Cateran Yomp is the biggest, toughest event of its kind. Even better, it’s in support of a great cause. Phizz will be supplying the brave yompers with the hydration, vitamins and minerals in their goody bags to get them through this gruelling march. Taking place on the 11 & 12th September 2021 in the foothills of the Cairngorm Mountains in Scotland, teams will battle through 54 miles in 24 hours across the rugged terrain of the Scottish wilderness. Silver or bronze distances are 36 and 22 miles respectively. This test of endurance is in support of ABF The Soldiers’ Charity, the Army’s national charity. The Soldiers’ Charity offer support for soldiers, former soldiers and their families for life. The organisation is one of the largest funders in the sector, supporting 60,000 people in 63 countries last year. The overall scale, breadth and range of their support is vast. They help very young serving families cope with a sudden bereavement or traumatic loss. They provide wide-ranging support to wounded soldiers, many of whom will need increasing financial assistance for decades to come. They provide help with housing, education and training for employment for soldiers and veterans of all ages. They are there for older veterans and their widows or widowers when they find themselves lonely or isolated. Think you’re up for the challenge? Sign up with friends, family, and colleagues to experience an unforgettable weekend whilst raising money for soldiers, veterans, and their families. Whichever distance you choose, you will get to test both your physical and mental limits whilst trekking through some truly breath-taking scenery. Learn more and register at www.soldierscharity.org/yomp.   

Read more

Phizziology – Bailey Thomas

A Billion Bottles

Next week, on 22nd April, the world will celebrate Earth Day. At Phizz, we aim to celebrate our planet every day, and our partnership with Plastic Bank is a big step toward that goal. For each tube of Phizz sold, approximately 4 times its weight in plastic waste is collected, recycled and prevented from entering our oceans, that's 1,150,000 plastic bottles so far! Plastic Bank has just reached a collection milestone of over one billion bottles of ocean plastic - that's over 20 million kilograms of plastic waste prevented from entering our oceans! We’re proud to be working with Plastic Bank to stop ocean plastic and improve lives. Together, we're helping support over 17,000 collectors from vulnerable coastal communities in Haiti, the Philippines, Indonesia, Brazil and Egypt. Collectors exchange their plastic for bonuses that provide basic family necessities like groceries, cooking fuel, health insurance and school tuition. Learn more about how we make an impact with Plastic Bank at plasticbank.com and please, don’t forget to recycle your empty tubes!

Read more

Phizziology – Bailey Thomas

A Healthy Fast

The Muslim holy month of Ramadan has begun, which for many people around the world, means a fast from sunrise to sunset. In the U.K., this means no food or drink for about 14 hours. Dehydration and dipping energy levels are common challenges, so it is important to make the most of the food and drinks you consume during suhoor, the morning meal, and iftar, the evening meal. With a healthy plan in place, you can look after your body while honouring this special time of year.  Stay Hydrated Maximising your water intake is critical for avoiding dehydration. This is key as even mild dehydration (just 1-2%) can have significant effects, including headaches, mental and physical tiredness, changes in mood, irritability and decreases in cognitive performance like attention, memory and critical thinking. Avoid caffeinated drinks which can act as a diuretic and increase water loss. Fizzy drinks are also not recommended as they can often slow down the digestive process. Keep water by your bedside, opt for water-dense foods and try adding Phizz to your water before dawn. Phizz can help your body absorb up to 3 times the hydration of water alone as it contains electrolytes and harnesses the power of osmosis to drive water absorption in the body. Opt for Nutrient-Rich Foods When food intake is limited, it’s vital to make sure that you make those meals count. While fatty foods may seem tempting when breaking fast, they don’t provide the lasting energy or balance that your body needs. Sweets and salty foods are also not recommended.  The World Health Organisation recommends a variety of vegetables to provide vital nutrients, whole grains to offer energy and fibre, and lean meat to give your body much-needed protein. They also recommend eating slowly to avoid the heartburn and discomfort that can arise from large meal. Don’t Forget to Move Although a fast can be tiring, the WHO still recommends trying to maintain a level of physical activity in the evenings. A light daily walk is suggested to keep your body moving, but be mindful not to overdo it.

Read more

Phizziology – Bailey Thomas

A Statement Regarding Yorkshire County Cricket Club

The details that have recently emerged surrounding the treatment of Azeem Rafiq at Yorkshire County Cricket Club and the Club leadership’s subsequent handling of the matter are deeply concerning to us. At Phizz, we have a zero tolerance policy in regard to racism, discrimination and bullying, and though we are a small voice, we support Azeem. As a result, we have taken the decision to stand down our contract with the Club. 

Read more

Phizziology – Alex Nutman

Adding a Little Phizz in Leicestershire

Leicestershire County Cricket Club and Phizz once again join forces ahead of the 2022 campaign to help aid recovery and rehydration in order to increase player health, focus and performance throughout a grueling summer of cricket. Phizz initially came on board during the 2019 season, and following the pandemic, have decided to continue growing the relationship with the Running Foxes. Leicestershire saw a lot of growth on the field in 2021 and have received assistance from a number of different companies. Leading into the 2022 season, the club have identified rehydration and recovery as a key area to improve upon in order to continue to develop in the field. Yasmin Badiani, Physiotherapist and Head of Sport at Phizz commented: “We’re proud to have been chosen as the hydration supplement of choice by Leicestershire County Cricket Club’s medical team and are looking forward to being involved with the club for the upcoming season" Head of Strength and Conditioning at Leicestershire County Cricket Club, Alex Carrie said: “We’re extremely happy to be working with Phizz again for the forthcoming season. As a club it’s terrific to have Phizz onboard, we pride ourselves as being the hardest working club. How the lads recover after a game is a crucial part of that hard work and using Phizz to help with that recovery means we have the best recovery product". To find out more about Phizz please visit https://www.phizz.co The Club have a variety of commercial packages available, catering for all businesses. For more information about becoming a Partner, please get in touch with Commercial Manager, Tracey Branson, on 07825 756486 or email traceybranson@leicestershireccc.co.uk. 

Read more

Phizziology – Bailey Thomas

Apple & Blackcurrant Gets an Upgrade

New & improved! We’ve heard your feedback, and we must say, we’re great listeners. Recently, you may have noticed some upgrades to your favourite phizzy tablets. Firstly, we’ve heard your queries about the taste and unexpected orange hue of Apple & Blackcurrant. If you’ve tried it before, you’ve got to give it a go again, because we’ve greatly improved the flavour profile. And while we think our Apple & Blackcurrant is beautiful no matter what, our scientists have given it a makeover courtesy of natural beetroot powder. It is now a dashing shade of purple, perfectly coordinated to its tube.  Also, our scientists have supercharged our formula, packing all the goodness you expect from us into a single Apple & Blackcurrant tablet. In addition to making your Phizz go further, this wonder tablet now has fewer calories and a faster dissolve. We’re continually working to provide you with the best products and we hope you love these well-researched improvements. The new Apple & Blackcurrant has launched exclusively on phizz.co and Amazon Prime in our 20, 60 and 240 tablet sizes. This new Phizz formula is not yet available to purchase from all buying platforms and all sizes, but the updates are slowly rolled out across all retailers, so please bear with us and keep an eye out, as we can't wait to hear what you think!

Read more

Phizziology – Bailey Thomas

Back to the Pub with a Pint of Phizz

Are you heading to the pub this weekend? As the U.K. releases lockdown restrictions and reopens pubs and restaurants, there’s a new list of essentials to keep in your bag, whether you’ll be dining outdoors this weekend or holding out for indoors next week. We know you have the hand sanitiser and masks covered, but there’s one more item that you might be missing to support a healthy immune system. Phizz, of course! If you’ve had a big night celebrating the reopening of the pub, we’re good friend to have on hand. The science-backed Phizz formula also contains a wide range of vitamins and minerals to help maintain a healthy immune system and contains ingredients that possess antioxidant properties to protect your body from damaging free radicals. One glass of Phizz contains as much vitamin C as 3 oranges and as much zinc as 600g of spinach, along with 17 other vitamins and minerals. Big nights out can result in dehydration and fatigue the next day. Alcohol impacts sleep quality and is also a powerful diuretic, causing water loss from the body. Phizz is designed to rapidly rehydrate you and contains a blend of B vitamins and antioxidants to combat tiredness and fatigue. It's the perfect pick-me-up after a night out.

Read more

Phizziology – Alex Nutman

Get Your Sweat on with Duncan's Wild Weekender

If you're looking for the best weekend workout to sweat off the Friday night hangover, then look no further. Apex Rides have put together a two part Saturday morning workout, run by Head Instructor Duncan and hydrated by Phizz. Ahead of Duncan's Wild Weekender, we asked him some questions and advice about his workouts and how's best to get involved.  Tell us a little about yourself: Hey! I’m Duncan, Head of Content and Head Instructor at Apex, I’m a Cancer, I like long walks on the beach and am looking for dogs of any size to play with in the park. Jokes - although I do enjoy a good game of catch. I’ve been working in the fitness industry for ten years, am a qualified physiotherapist and I love to cycle, which is handy. In your opinion, why is spin the best workout to slot into the week? From a medical POV it is a great low impact strength and stamina builder, usually a sensible option for any knee or hip rehab. For everyone else, it can provide you with a gentle release or a deep, sweaty full out session and everything in between - you are in charge of the difficulty. Having the confidence that your workout intensity is entirely consensual lets you spend less time in your head and more time enjoying movement in your body. After all, motion is lotion for basically anything. What makes Apex special? Our instructors are the best fun, both on and off the bike. As a rider, it makes me more motivated if I get pushed by someone I respect - they get into my head and keep me going when I’m flagging midway through a hill climb or I’m resisting that last resistance increase. That’s what we have, it’s what we are good at. Plus the bikes are delicious to look at and the music is **chefs kiss**. Your top tip for first-timers to spin? Remember that everything that happens in the session is entirely under your command. Every element that we coach, especially in Starter Rides, is just a guide. Listen to your instructor, but if an extra resistance increase isn’t for you, don’t do it, if you don’t want to stand up on that quick beat, then don’t. Work out what your comfort zone is first, and eventually you’ll get confident enough to let us help you step out of it. What’s the best music to smash those hill climbs? Chase & Status, Bon Jovi, Ariana Grande. The trifecta. How can we join the A-Team? Head to www.apexrides.com and order your favourite colour. I’ll be shouting your name out on the leaderboard in no time! Click HERE to grab 5% off when you purchase an Apex bike and annual subscription using code APEXPHIZZ5 

Read more

Phizziology – Bailey Thomas

Have You Met Mighty Small?

We’d like to introduce you to our friends at Mighty Small. This online supermarket is a champion of small business, and we are honoured to be amongst their offerings, alongside many of our challenger brand friends.  Intrigued? We’ve got the inside scoop on this game-changing retailer straight Theadora Alexander, Co-Founder of Mighty Small. Here is what she had to say about the business of supporting small business! At Mighty Small, we’re all about supporting the most exciting British independent brands that offer tasty and unique food and drink. That’s why we created our online shop with exclusively small brands that want to make a big difference. We’re proud to offer Phizz to our customers as a unique way to make sure we all get the vitamins and hydration we need. We launched in April 2020, during the first pandemic lockdown, to ensure people could still get hold of their favourite small brands as well as discover more. Whether you’re looking for a 24 pack of your favourite soft drink, flavour-packed meal kits or a gift box full of snacks and other goodies, we have it all! Since opening, we’ve welcomed 70 brands and 400 products, hosted exciting giveaways and shared the message of supporting small businesses to thousands of customers. We deliver across the UK, having sent packages from the northernmost Scottish islands down to the Channel Islands. We supply both individuals looking for a delivery direct to their homes or to gift loved ones, and also trade business (cafes, offices, shops) looking to line their shelves with exciting, small brands at wholesale volumes. Our mission is to get passionate brands into as many hands as possible! From their feedback, we’ve heard that our customers absolutely love Phizz, with the Orange Multivitamin + Hydration Effervescent Tablets being our fan favourite! We also offer the Apple + Blackcurrant flavour for anyone who’s not a fan of citrus. They love that the tablets are packed full of nutrients and even come in a handy tube that you can carry throughout the day. What’s more, is that Phizz’s ‘plastic positive’ scheme means that for every tube sold, six times more plastic is collected and recycled! What more could you ask for? If you love Phizz, we’re sure you’ll absolutely adore some of our other products. Why not accompany your vitamin-packed drink with a healthy snack from 5th Season? Their freeze-dried fruit packs come in Fabulous Fruit Salad, Heavenly Pineapple and Scrumptious Strawberry, and retain over 90% of the nutritional value of fresh fruit! Can you think of a better summer snack duo? Or if you’re a business looking to buy Phizz and other independent brands in bulk, check our Corporate & Trade page.  With 95% five-star reviews on Trustpilot, we love to provide our customers with the best of British start-up brands.  Love supporting small businesses that create mouth-watering treats? Check out Mighty Small today!  

Read more

Phizziology – Dylan Angloher

How to Stay Hydrated While Travelling (2023) | Tips for Staying Healthy & Energised on the Go

How to Stay Hydrated While Travelling (2023) | Tips for Staying Healthy & Energised on the Go Travelling can be a lot of fun, but it can also be dehydrating. This is especially true if you are travelling to a hot climate, or if you are spending a lot of time in a plane. Dehydration can cause a variety of problems, including fatigue, headaches, muscle cramps, and even heat stroke. In this post, we will discuss some tips on how you can stay hydrated while travelling. We will also discuss the importance of electrolytes and how to get enough of them while on the go. Dehydration can cause a variety of physical and cognitive problems, and so is something to avoid when you are away enjoying the sun.  Why is hydration important? Your body is made up of about 60% water. Water is essential for normal bodily functions, including: Regulating body temperature Transporting nutrients and oxygen to cells Removing waste products from the body Lubricating joints Protecting organs How to stay hydrated while avoiding the midday sun. Here are some tips on how to stay hydrated while avoiding the midday heat: Drink plenty of water. This is the most important thing you can do to stay hydrated. Aim to drink at least 8 glasses of water per day, even if you don't feel thirsty. Avoid alcohol. Alcoholic beverages can dehydrate you, so it's best to avoid them or drink them in moderation. Eat fruits and vegetables. Many fruits and vegetables are high in water content, so they can help you stay hydrated. Some good choices include watermelon, cucumbers, celery, and berries. Carry a reusable water bottle.. This isn't just good for the planet, but makes it easy for you to stay hydrated. If you're travelling by plane, ask for a cup of water as soon as you board. You can also bring your own water bottle and ask the flight attendant to fill it up for you. If you're travelling by car, stop every few hours to get out and stretch your legs. This will give you a chance to drink some water and cool off. If you're feeling dehydrated, drink an electrolyte-rich beverage such as Phizz 3-in-1 Hydration, Electrolytes and Vitamins. These beverages can help to replenish the electrolytes that you've lost through sweating. The importance of electrolytes Electrolytes are minerals that dissolve in water to give electrically charged ions.Don't worry, the charge on these molecules is much too small to give you a shock, but they will help regulate many of the main functions in your body, including:  Maintaining fluid balance Transmitting nerve signals Contracting muscles Keeping the heart beating When you sweat water, you lose electrolytes. You need to replace them to keep all the process above working properly. There are a number of ways to get electrolytes while travelling.  You can drink effervescent tablets like Phizz 3-in-1, electrolyte-rich beverages, or eat foods that are high in electrolytes.  Some good choices include: Fruits and vegetables such as bananas, oranges, spinach Yogurt (Higher calcium content) Milk (Higher calcium content) Sports drinks Electrolyte-rich drinks like Phizz 3-in-1 tablets By following these tips, you can stay hydrated while travelling and avoid the problems that come with dehydration. It is also important to be aware of your body and drink more water if you start to feel thirsty, tired, or lightheaded.

Read more

Phizziology – Rory Simmance-Freemantle

How to drink more water: keep hydrated with these 7 drinking tips

Written by Alice Barraclough for Stylist.co.uk  As far as drinks go, water is pretty boring. It doesn’t really taste of anything, and there’s no secret family recipe to love. Yet, we all know that we have to drink enough water. I recently jumped on the hydration trend and challenged myself to drink eight glasses of water a day. And I seriously struggled. So, in a continued effort to drink more water – because, we all know that being hydrated is the symbol of a truly successful person – I decided to gather some simple, expert-approved pointers to help quench my thirst. “It’s no revelation that being well hydrated is critical for health and performance,” says performance nutritionist Kate Shilland, MSc, ANutr. “Every cell, tissue and organ in the body relies on water to work properly; without sufficient water, bodily functions are compromised. In fact, as little as 2% dehydration can negatively impact how we feel and perform, both physically and mentally.” Not only does water transport nutrients, regulate body temperature and support the structure of cells, it also gives you glowing skin, bright eyes and bags of energy. It’s true, people can survive for only three or four days without water. Yet 45% of us aren’t drinking the daily recommended amount of fluid, according to hydration brand ViDrate.  “Your body gives you many warning signs that you are dehydrated, besides the obvious feeling thirsty,” says ViDrate founder Nick Hird. “Feeling tired more than usual, finding it difficult to concentrate on everyday tasks, persistent bad breath, constipation and bad skin are all signs that you aren’t drinking enough water.” According to Shilland, “The best way of checking you’re drinking enough is to routinely keep an eye on the colour of your urine, aiming for light straw colour.” In need of a top up? Here are some easy ways to increase your water intake without too much struggle. 1. PLAN AHEAD It might seem obvious but carrying around a water bottle with you will help to motivate you to sip all day long. “Always keep a water bottle in your bag, car or at your desk so you always have a drink close to hand, before the thirst goes away,” suggests Shilland. It’s about creating habits and mental triggers: “Place a water bottle or glass of water next to something that you routinely do – for example: cleaning teeth or boiling the kettle,” she says. You can even buy motivational water bottles with inspirational messages down the side, such as “11 am – Remember your goal” and “1 pm – Keep chugging”. 2. ADD FRUIT “Plain water can be quite unappealing so try adding some slices of orange, lemon, cucumber or fresh mint to your bottle,” says Shilland. Family GP Dr Ellie Cannon agrees: “Add a zingy lemony twist to your water to jazz up the taste and maximise the bountiful health benefits. Lemons are a great source of vitamin C which is essential for the immune system, fights against coughs and colds, and helps to prevent disease.” Water bottles with built-in infusers – a little basket to fill up with cucumber or lemon – are perfect for flavouring on the go. 3. MAKE IT FIZZY Sparkling water has exploded in recent years – with more of us looking for refreshing alternatives to fizzy drinks like Coca Cola and Lemonade. The best news? “Fizzy water also counts towards your daily water goal and can feel a bit more appealing – I have clients who drink much more water when they drink fizzy water from a nice wine glass,” says Shilland. If you don’t want to buy endless plastic bottles of sparkling water, think about investing in something like SodaStream's sparkling water maker, which takes your tap water from flat to fizzed.  4. SET A REMINDER If you need regular reminders to drink more water – either set an alarm on your phone, wearable or download an app like The Hydro Coach, which allows you to set your target intake, or use the app’s calculator to determine an appropriate daily goal. “Just like a Garmin tells you to move every now and then, set a water alert too,” suggests Shilland.  5. SNACK ON WATERMELON The good news is you don’t have to rely entirely on water to remain well-hydrated. “Adding water-rich fruit and veg can be a more appealing (and nutrient rich) way to add to your daily water target,” Shilland reminds me. “Cucumber, watermelon, celery, melon, tomatoes are good things to snack on.” 6. POUR A CUPPA We are a nation of tea drinkers – I pretty much bleed tea. Strong builder’s, dash of milk, no sugar, please. And unlike the diuretic effect of caffeine, both herbal and caffeine-containing teas are unlikely to dehydrate you. So, if you’re bored of plain water, a cup of tea can provide an interesting alternative in helping you reach your daily fluid requirements. 7. ADD A REHYDRATION TABLET This is possibly one of the easiest ways to keep up on your hydration levels (and probably my favourite). I use both Phizz hydration tablets to flavour my water and SIS to replace any lost electrolytes after exercising. “Keep a dioralyte or rehydration sachet in your bag so that if the day’s water drinking hasn’t quite gone to plan, you have a back up,” adds Shilland. Remember, it’s better to drink little and often throughout the day rather than to go for hours and then down several pints, adds Shilland. And, we’re not all equal when it comes to drinking water: “Some will need more than others depending on their size, the weather and how active they are,” says Cannon. “It’s even different for men and women: data from the European Food Safety Authority suggests 1.6 litres for women daily, but two litres for a man. So make sure you know your body and how much water you need, tell tale signs that you haven’t had enough are dry mouth, lips and eyes, feeling dizzy or lightheaded, feeling tired and not going to the toilet frequently.”  Buy Phizz from £4.99 for 10 tablets. SHOP HERE

Read more

Phizziology – Bailey Thomas

Immunity in Elite Sport

Immunity is on everyone’s mind these days, but in elite sport, keeping player health at its peak is something that team nutritionists have long been focused on. Curious about what these experts recommend to their athletes? We spoke with George Morgan, who has been a practicing sport nutritionist with Saracens Rugby since the 2012/13 season where he has developed a holistic nutrition service underpinned by the scientific consensus that prioritises the players goals, preferences, and circumstances. Morgan is a practitioner registrant on the Sports Exercise and Nutrition Register and has a career specialising in supporting team sports athletes. He also in the past held a consultancy role with Bordeaux Begels and most recently West Bromwich Albion Football club for the past 3 seasons.  How do you support players’ immune systems during the season? In recent work by Professor Neil Walsh, the goal of any nutrition intervention related to supporting the immune system should be to make it more robust to defend against infection and then allow the athlete to tolerate an infection i.e. reduce the infections burden on an athlete. When it comes to diet, it is important that energy needs are met and that chronic low energy diets are not recommended during periods of intense training/travel or games, as there is an association between low energy intake and increased incidence of upper respiratory tract infections.  Supplements-wise, there is very little evidence of specific supplements having a “boosting” effect on the immunes system, but it is important to guard against preventable deficiencies that will impact the athlete’s ability to tolerate and deal with infections. During winter, I recommend up to 4000IU of vitamins per day, a daily probiotic, and vitamin C. If there was any supporting data, such a blood test, I may recommend a course of iron supplementation as low levels can impact the functioning of the immune system.  I support the players I work with by providing a variety of daily meals at the training bases, designed to meet their nutritional needs and energy requirements. There needs to be sufficient protein to meet tissue growth and repair, adequate carbohydrates to provide enough energy to perform the work required and a variety of colourful fruit and vegetables to meet the athlete’s micronutrient requirements. If it is not possible to meet an athlete’s need exclusively from a food provision, then we have a toolbox of supplements to add extra support to the players. Are there any additional recommendations your make to support their immune systems when the team is travelling? For travelling, I pay extra attention to the athlete’s hydration, ensuring that they have access to plenty of fluids throughout the travel and aid them in retaining fluid by including electrolytes in beverages.   If traveling internationally, also a course of probiotics to support the functioning of the gut, as GI distress is common when athletes travel. If crossing time zones, I have jet lag protocols in place, such as moving sleep and waking towards destination time in the days prior to travel, getting the players on destination time as soon as possible and encouraging mealtimes and naps consistent with this.  I make sure they have access to melatonin-rich food stuffs, such as tart cherry juice, to promote sleep onset on the plane or on arrival if sleeping is difficult. I also ensure they have access to chewing gum on the flight to support levels of to stimulate saliva and moisten the mouth in dry and/or air conditioned environments. Are there certain foods that are beneficial to your immune system? Specific immune-boosting foods are not well supported in the literature, but it is desirable to make the body as robust as possible to cope with infection and manage it by meeting energy needs by consuming a varied balanced diet. It is advisable to minimise low energy periods (a fat loss phase) when training load or competition intensity is raised.  Moderate exercise and improving your physical fitness can have beneficial impact on immune status. Zinc acetate lozenges at the apparency of a cold may reduce the duration of an upper respiratory tract infection. Are there things that are especially detrimental to player health? There are 9 risk factors that athletes should be aware of and be mindful of. These are: The autumn and winter when prevalence of cold and flu is higher. Start vitamin D supplementation if not using already Demonstrating symptoms recently, even if mild Air travel Poor mental wellbeing/stress Low energy availability Poor sleep Increased training load Step-up in competition intensity Low levels of salivary IgA What are small daily practices you’d recommend adopting to support your immune system? I’d recommend: Daily vitamin D, probiotic and vitamin C supplementation to increase the ability of the athlete to tolerate an infection better, so it has less impact on them. A diet that is sufficient in energy to meet the needs of training, growth and repair and fluid requirements. Ensuring any symptoms of deficiencies are investigated properly and supported by accredited practitioners (Sport and Exercise Nutrition Register, Registered Dieticians) Want to learn more from George? You can follow him on Twitter at @MorganGMR.

Read more

Phizziology – Bailey Thomas

Phizz Gets Supercharged

Last month, we told you that we’d improved our Apple & Blackcurrant flavour, but surely you didn’t think we’d just supercharge one of our flavours? Both Phizz flavours are getting an upgrade! The new Phizz formula is now a 1 tablet dose in both of our flavours. It offers the same quality and scientific benefits you love, now double the value. It’s made in the same lab with the same high quality ingredients and our scientists have made the dissolve smoother and quicker. Apple & Blackcurrant has a new & improved flavour that you’ve just got to try. It also comes in a new, natural purple hue, perfectly matched to its tube. Orange is the same flavour you know and love packed into a single tablet. The new Orange and Apple & Blackcurrant tablets have debuted on phizz.co in our 20, 60 and 240 tablet sizes, but will be popping up in all sizes and retailers soon.

Read more

Phizziology – Bailey Thomas

Phizz Pops Up at Sainsbury's Local!

Our small business launched in Sainsbury’s superstores in February, and now we’re coming to your local (Sainsbury’s, that is!). For a limited time, you can now find our tubes hanging out at 496 additional Sainsbury’s small and convenience locations across the U.K. These new stores will be stocked up on our original Orange flavour in the 10 tablet size, and the tubes will be hanging in bold displays in our signature Phizz yellow. If all this good news weren’t enough, Sainsbury’s is celebrating the launch with 20% off! Until 12th October, grab a tube of 10 for just £4.  We are eternally grateful to the legends at Sainsbury’s for helping us to bring our young brand to more shoppers, as well as to our loyal Phizz fans (new & old!) for supporting us along the way. Want to see if we’re popping up in your local Sainsbury’s? Check out the full list on our store locator.

Read more

Phizziology – Tom Devonshire

Phizz x HANX: Hydrating the Bedroom Athletes

Don’t let dehydration dry up your love life. Rehydration and electrolyte replacement is an effective way to maximise your exercise, sport fixtures and gym workouts – and the same applies for your bedroom ‘activities’. Even 1-2% water loss can have a significant effect on your body – both mentally and physically. From fatigue to irritability, dehydration impacts your sex drive and performance considerably more than you would think!     Fear not, with the help of our trusted friends at HANX, we’ve got the solution to improve your performance in the bedroom. HANX offers trusted contraception without the stigma. Inspired by a frustrating experience in the sexual wellness aisle, Co-Founders Farah Kabir and Dr Sarah Welsh created HANX. They challenge the status quo around sex and tackle misconceptions about vaginas, penises and all their wild, weird and wonderful quirks. How HANX are taking on the Johnny big boys:   Natural: Mainstream brands use numbing gels, sticky flavourings and novelty tingling sensations that are a yeast infection waiting to happen! With Co-Founder Dr Sarah Welsh’s experience in gynaecology, they’ve developed a super gentle formula for their lube that is pH matched to the real thing. Plus, it’s safe to use with condoms or sex toys.   Sustainable: Most of the 10 billion condoms produced each year end up in landfill. HANX is working on making products as sustainable as possible, and their ultra-thin condoms are proudly compostable. This is because they’re made from 100% Fair Rubber latex, approved by the Fair Rubber Association, and are not treated with weird chemicals. They only work with Fair Rubber certified plantations, where a fair wage is paid to the employees and working conditions are safe. The association also promotes environmentally friendly natural rubber production.   Vegan: If you’re making the earth move, you should be taking care of it, too. No casein. No beeswax. HANX Condoms and Lubricant are certified by The Vegan Society, verifying that no animal by-products are used. They are also cruelty free and HANX never test on animals.   Keep reading to claim an exclusive HANX discount.   So, how can sufficient hydration help to spice things up between the sheets?   Up the energy An energetic session in bed is comparable to a 3-mile run; staying hydrated is essential to beat fatigue and increase your stamina – so no more round 1 knock-out. Phizz also contains B vitamins which are essential for energy yielding metabolism.   Lubrication Dehydration can significantly impact female sexual response, which reduces natural lubrication and the ease of orgasm. Increased hydration can also prevent dry skin, mouths and lips; all of which play an important role.   Blood flow 2-3% dehydration can thicken your blood, which reduces blood flow to the part of the body that needs it most. Phizz is a water multiplier, helping your body hydrate 3 times faster than drinking water alone. More water means more oxygen, and the more oxygen pumping through your bloodstream, the more likely you are to reach that all important climax.   Get in the mood Dehydration can cause drastic changes in mood and irritability. If you’re feeling tense and anxious, it’s unlikely you’ll want to get it on. Increase hydration, reduce toxins and increase your libido. What’s not to love?   Increasing hydration levels not only increases your body’s overall health, it also significantly impacts your bedroom performance. Learn more about bettering your sex life at https://www.hanxofficial.com/ and use code PHIZZ30 for an exclusive 30% off HANX’s core sexual wellness range (T&Cs apply).

Read more

Phizziology – Bailey Thomas

Socially Fit

Home fitness has had many challenges over the last year, but one of the things we miss most is the joy of sweating it out with our friends. Luckily, we’ve found a game-changing solution that brings social connection into your living room. We spoke with innovator and founder Sanne Fouquet to learn more about her brainchild, Classmate. Tell us about yourself & about Classmate! Classmate is the combination of a social network and a virtual boutique studio. Our application enables our users to connect with friends (a.k.a. Classmates) through private, live and bespoke fitness classes. Users can either book a class at a time that suits them and invite their friends, or scroll through the newsfeed to see friends' activities and spontaneously join their sessions. It’s almost like a clubhouse for virtual fitness! We aim to bring an interactive studio experience to our user's home and create a safe space with friends and instructors, in which our users feel comfortable to keep their camera on. This adds to the social experience and enables our instructors to provide personalised feedback and encouragement.  I’m an engineer who started my career on the trading floor, quickly moved to work in tech and now pivoting to become a wellness entrepreneur! I was constantly travelling between Europe and the US at my last job, and my health took a hard hit due to poor movement, food and sleeping habits. My life changed when I started to implement in-flight meditation and a strict workout routine. Not only did it help my wellbeing and mental health, but also my performance at work and my relationships. This sparked my interest in holistic health. What inspired you to create Classmate? Like many others, I struggled with mental health over the past 12 months. Even though I was constantly in Zoom meetings with my colleagues, I felt a sense of loneliness and I was struggling to find a motivating online workout alternative that kept me accountable.  I went searching for a social, virtual workout alternative and realised that most solutions out there are more or less solo experiences. Even though I loved the convenience of working out from my home,  I missed the social aspect of going to a class together with friends. At the same time, I noticed that people around me were setting up private, virtual yoga classes together with their friends. This was a very tedious process that required them to find an instructor, a time that suited the instructor and friend group, splitting the payments etc., and there was no way to know what classes your fitness network were taking.  This led me to create Classmate, a platform that lets you connect with your friends across the world over a fun, healthy and soul-enriching virtual activity that we try to squeeze into our calendar anyway. Classmate is not just about providing a fun fitness alternative, we are creating a healthy way of socialising with your friends around the world. What classes do you recommend for those just beginning to work out again after a year at home? Barre is an isometric and full-range flexibility movement that is a perfect, join-friendly workout for women and men in all ages. It’s a super fun workout, feel-good guided by upbeat tunes. Yoga is also a perfect start to get back, especially our founding instructor Amy’s  LYT Yoga classes which help reset postural imbalances that many of us have developed when sitting scrunched in front of our computers the last couple of months. What are the benefits of working out in a group instead of alone? First and foremost: It is just so much more fun to work out with friends and family! It is scientifically proven that working out with friends makes you more accountable, and keeps you more motivated throughout the class. Furthermore, there is no better way of increasing bonding than enjoying those good vibes only, workout endorphins. One of our most popular features are the “pre-workout” socials during which friends are sent to a private, virtual room to catch up for a few minutes ahead of class. After the class is finished, the instructor leaves but lets all Classmates stay to hang for as long as they want. What types of groups are using Classmate? We have many friend groups scattered around  the world who use Classmate as a natural way of staying in touch whilst staying in shape. We also have a few examples of parents and their grown-up kids living across Europe who are using Classmate on a weekly basis, as well as remote teams having sessions to strengthen team connectivity while staying healthy. It’s also interesting to see users living in the same city who enjoy working out from home and are teaming up to get personalised experience on par with a PT session, for a fraction of the price. Any tips for setting up a home workout space? Many! There are a few simple tricks that can make a huge difference to your virtual fitness experience. I would say that the most important factor is the device set up. Make sure to join your workouts from a device with a relatively large  screen. You can connect your device to your TV through Chromecast and AppleTV in a few clicks. Other devices with good sound quality such as your laptop or iPad work well too. If you join via your phone, it's hard for you to see your instructor and Classmates properly. Keep your camera on and don't hesitate to interact with your instructor and Classmate through the chat or by unmuting yourself. Take a few minutes before class to set up your space and ensure you have a bottle of Phizz to keep you hydrated throughout the workout! Want to try Classmate for yourself? They launched their app THIS week, now available to download on App Store and Google Play. You can follow their journey on Instagram at @joinclassmate.

Read more

Phizziology – Tom Devonshire

TESCO Gets Phizzy!

It’s a big day for our small brand! Phizz has launched in 360 TESCO stores nationwide. We couldn’t be more thrilled! This is a massive milestone for a small company and we’re so happy to share it with you. We couldn’t have done it without your support! The UK’s largest supermarket chain is continuing to expand its lifestyle and wellbeing range and we’re honoured to be part of this exciting growth. During your next weekly shop, have a look down the Vitamins, Minerals and Supplements aisle – you may see a few familiar faces on shelf! TESCO will launch our flagship 3-in-1 Hydration, Vitamins & Electrolytes tablets in both Orange and Apple & Blackcurrant flavours, and will be the first UK grocer to stock our Good Guts multibiotic with vitamin D. This is a very exciting time for Phizz. TESCO will be our second ‘Big Four’ supermarket to stock Phizz within 12 months! Brits spend over £500 million* on vitamins and supplements every year, and with Phizz’s heightened popularity in the category we’re helping caterto the nation’s growing appetite. Daniel Cray, our CEO & founder, says “this is a big moment for a young business. We’re excited to bring our challenger brand to the shelf, and believe our innovative formulas and plastic positive packaging will be enthusiastically embraced by TESCO customers”. This is our next big step to hydrating the nation. Visit our store locator to see if we’re in your neighbourhood!https://www.phizz.co/pages/store-locator * Mintel UK Vitamins and Supplements Market Report 2020

Read more

Phizziology – Alex Nutman

The Ultimate Father’s Day Gift Box

We’ve teamed up with the style icons at the London Sock Company to create an exclusive new collaboration – perfect for Father’s Day! London Sock Company was founded on the belief that great socks have the power to transform your style and your state of mind. Since 2013, it has been crafting stylish socks from the finest materials with the mission of inspiring you to Walk Brighter. Whether that is at work, at the gym, on a hike or down the pub. Loved by celebrities and CEOs the world over, these socks are the first steps to effortless style. Are you ready to up your sock game? Introducing our exclusive collaborative gift box. Three bright pairs of London Sock Company's ergonomically designed Simply Active Quarter sports socks. Two tubes of Phizz’s science-backed hydration tablets – a supplement trusted by elite athletes and healthy humans the world over to help them perform at their very best. Performance and style in one perfect gift box. So, whether you’re looking for a last-minute Father’s Day present or to treat yourself with sport essentials, this gift box is for you. Click the link below to buy: https://londonsockcompany.com/product/up-your-game-lsc-x-phizz-3-pair-box/

Read more

Phizziology – Bailey Thomas

This Pro Physio Proves Preparation is the Key to Success

You already know that your favourite athletes spend months in gruelling physical training in preparation for their biggest matches, but behind the scenes, the dedication and foresight from the coaches and medical staff are just as crucial to earning that win. From training while in quarantine to regular monitoring of player health, physio Cliffe Deacon explains why planning ahead is more important than ever.  Deacon is an ex professional cricket player (Free State, Eagles and Lions) and now a Cricket South Africa level 3 accredited cricket coach. He has been a physio for major teams in South Africa such as CSA High Performance, Momentum Protea Ladies and the Warriors, and is now the lead physiotherapist for the Pakistan Cricket Board and Multan Sultans. He is also the technical director for Physio-in-a-Box. Deacon says that for any kind of team travel, “purposeful planning is without a doubt, my most important point. If you fail to plan at least 4-6 weeks in advance, you are in trouble.” “Everything we do is basically based on the motto that once you go into a tour, a player should be ready - especially from a medical/sports science point of view. So, the better prepared players are going into a series, the better they can handle what’s going to happen to them in a series. Therefore, it’s much more important to fuel their bodies with the right food before touring. It makes the maintenance on tour so much easier.”  This also means a regular schedule of monitoring player health. “We try and do blood (every 3 months) and body composition (monthly) testing, which serves as a guideline to enhance every player’s diet,” said Deacon. “Our strength and conditioning coach also takes care of the food served on the tours by sending menus to all our hosts.” The pandemic has thrown a few extra twists into player preparation, and one challenge for Deacon and his colleagues is athlete quarantine and the accompanying lack of access to training facilities. The answer? Workouts built for hotel rooms. “Travelling by plane and then having to spend much more time in hotel rooms/isolation facilities could naturally break down immune systems when you practically think about air conditioning, sleep cycle adjustments, prolonged periods in confined spaces and limited training options.” “It’s important that players know what to expect physically with regards to limitations at different venues,” said Deacon. “What has worked really well for us so far has been to prepare workouts and sessions where players only need bodyweight and elastic bands. Once you start looking into these, there are some surprisingly taxing routines one can develop. Players would normally receive a prehabilitation/rehabilitation programme from me and a workout programme from our strength & conditioning coach. All of these programmes are individualised and periodised to comply with what is required for each player to be as readily available as possible.” “Although I am not a major supporter of any type of supplements unless really required, I do believe that having our players take Phizz, we can help them boost their immune systems and that it will also help them recover better.”  As always, sleep is a vital component of what physios monitor in their athletes and work to create good habits, both on the road and at home. “If you look at sleep and sleep research, the majority of Pakistani people are ‘owls’ (larks versus owls in sleep cycle research),” said Deacon. “So, our challenge is more about getting players to sleep at the right times before games, rather than during timezone changes.” So, what does this  expert carry regularly in his bag of tricks? “Mini-loop bands, powerbands, skipping ropes, a TRX, sanitisers, a PowerDot (electric muscle stimulation for activations and/or recovery), a small massage gun, 2 different trigger point rollers and a portable speaker because training alone is hard enough - training alone and without music is just not for me!”  For more expert advice and insider access to life as a physio to pro cricketers, follow Cliffe Deacon on Instagram @cliffe55, on Twitter @cliffe55 or on his Facebook page, Cliffe Deacon Physiotherapy.

Read more

Phizziology – Bailey Thomas

Travel Like an Athlete

For most of us, it’s been quite a long time since we’ve had the chance to travel. As you begin to plan your first new adventures, it’s more important than ever to also be conscious your health when you’re on the road (or in the air). Seeking some tips on wellbeing while in transit, we turned to Damian Roden, Senior Director of Sports Science at Minnesota United in the MLS.  Damian is one of the most experienced and well-respected performance coaches to emerge from the English Premier League and is an expert on keeping players fighting fit despite busy travel schedules and intensive training. His strategies for athlete recovery can also be applied to travel as disrupted sleep, meals and activity levels can wreak havoc on your health and vacation plans. Nutrition Although it’s easy to eat poorly whilst on holiday, remember nutrition is key to refuelling, repairing and rehydrating after a long flight or after a long day of sightseeing.  Damian suggests a recovery drink (like Phizz!)  to quickly and easily rehydrate after time in a dry airplane cabin, even when your appetite may be suppressed from jetlag. As always, it’s important to consume balanced meals, including “carbohydrates to help refuel, protein to help repair damaged muscles, fruit & vegetables to counteract muscle damage, essential fats to reduce inflammation and fluids to rehydrate.” Get Moving While you might be tired, it’s still important to get moving to allow your body to recover from the flight. Damian says this can be as simple as a light jog to elevate your heart rate and increase blood flow. This is great alongside some simple stretching and mobility exercises to accelerate recover. And don’t forget the hotel pool! This is an easy (and fun!) holiday friendly exercise that offers some additional benefits. “Immersion in water helps the body to produce ‘endorphins’ that enhance mood and wellbeing and the pressure of the water increases circulation from the ankles back to the heart to help remove metabolic waste.” Sleep “Sleep is arguably the single most important strategy to master not only to help the body recover but to help the body improve,” says Damian. This can be a challenge while travelling as our sleep is controlled by our circadian rhythm. As this is affected by dark and light, jetlag presents a major hurdle. To aid in resetting your body clock, Damian has a few tricks for reducing melatonin-inhibiting barriers to sleep. These include avoiding screens, dimming hotel room lights and wearing sunglasses a few hours before bed. And about that holiday cocktail? It may sound like a great way to fall sleep, but in reality, you might want to be a bit more careful if you’re feeling tired. “There are a lot of false claims that alcohol is good for sleep because it makes you feel drowsy, but it is completely counter-productive to good quality sleep. Similar to a heavy meal in the period before sleep alcohol forces your body to start working to process the alcohol instead of on repair and recovery and also increases blood pressure.” And finally, temperature is another culprit that commonly breaks our sleep cycle in an unfamiliar environment. Damian suggests opening the window for 10 minutes before bed to air the room and setting the thermostat to 19 degrees. He recommends that his players wear dry-fit garments to help regulate and maintain a consistent body temperature. So go ahead, pack some extra gym kit for your next trip! Want to learn more? Damian’s book, Fit for Every Game is available for purchase now on his website.

Read more

Phizziology – Alex Nutman

WFH? Avoid the dreaded 3pm slump with Phizz. (Marie Claire's 7 day review of Phizz)

Written by Sarah-Rose Harrison for Marie Claire UK If, like me, you’ve always struggled (whether in an office or working from home) with the dreaded 3pm slump – you know that moment when you look at the clock around 3pm and your energy seems to leave you? We’ve all felt it. Then Phizz may be the thing for you.  Billed as the lovechild of Berroca and Lucozade. Phizz is a 2-in-1 multivitamin hydration tablet designed to hydrate you on a whole other level. Used by over 50 pro-sports teams in the UK it rapidly hydrates the body, replenishing electrolytes three times more than drinking plain water can. With a medley of 19 vitamins and minerals – think, B vitamins, vitamin C, zinc and more – concocted to provide natural energy and support immune system and brain function, recovery, and wellness. Entirely vegan, gluten, soy and GMO-free. Low calorie Phizz is ideal for a mid-afternoon pick up to maintain productivity and motivation whether that’s ahead of an important meeting or, run. Personally, I was particularly drawn to Phizz due to their focus on sustainability. For each –recyclable – tube of Phizz sold, approximately 6 times its weight in plastic waste is collected, recycled and prevented from entering our oceans. With the brand collecting and recycling 1 million plastic bottles per year. So, I thought I’d give it the ultimate test and try it out for an entire week to see if it could give me the extra hydration I need to perk up my afternoons and prevent the dreaded 3pm slump. Monday After a late night trying to re-work possible wedding options amidst the chaos of pandemic – such fun. I woke feeling blurry-eyed so, with a morning of back-to-back meetings I thought I’d put Phizz to the test first thing. It was a nice distraction to watch my glass of water fizz and change colour and before mid-morning I felt so much more functional and positive than I was anticipating. I also successfully managed to avoid a mid-afternoon slump too. Day one, a real success. Tuesday After a much better night’s sleep I thought I’d wait till lunchtime before I dissolved the 2-in-1 hydration tablet into my glass. I sipped on it till around 1;30 and then ploughed through my to-do list. Before I knew it it was gone 5pm and I needed to take my puppy out for a walk. No slump, no lull of energy at all. Unheard of! Wednesday After such a productive start to the week I thought I’d try and mix it up and dissolve my Phizz mid-afternoon. After trying it first thing in the morning and at lunchtime I thought I’d see how a it would affect my energy if I took it later in the day. After, a rather long, meeting finished at 2:30 I finished my Phizz at 3ish and felt energised for the rest of the evening. Instead of my usual show I skipped This Is Us for a run and put Monday’s washing pile away. Thursday After having after having a far more productive evening than I’d anticipated, I felt like I was able to get my morning routine back on track first thing too. I managed a run this morning, something so much less painful than normal now I was properly hydrated. Friday I’m ending the week in a much more productive place than I started it. I thought I’d stayed quite hydrated during the day but feel like after consistently taking Phizz this week I must have actually been quite dehydrated. The increase in energy has been the biggest difference. I’m don’t think I’ll keep taking it daily but I’ll definitely be reaching for Phizz when I need that extra burst of energy.  Buy Phizz from £4.99 for 10 tablets. SHOP HERE

Read more

Phizziology – Bailey Thomas

We Gut What You Need

Phizz is helping you take on your gut health with a comprehensive new pre- and probiotic daily capsule, Good Guts!  This isn’t your nan’s probiotic, and in signature Phizz style, Good Guts vegan capsules have been scientifically formulated to provide an all-in-one solution to digestive wellbeing, with added vitamin D and selenium for immune support. Why Gut Health? Well, digestive health issues are on the rise, often driven by lifestyle factors, such as stress and diet. The NHS indicate that 4 in 10 people have some form of digestive issue at any one time such as bloating, indigestion, discomfort and pain in the gut. Yikes! Science shows that your microbiome functions as a separate organ in your body, helping regulate a whole host of important things, and probiotics are taken to support digestive metabolism, gut health, the immune system and for bloating, belly aches and discomfort. Good Guts supports your microbiome with a 10 billion colony forming units (or CFU) formulation and offers a broad spectrum of bacterial strains at the perfect strength for daily use. Probiotics can be confusing and misleading labels are everywhere. Phizz Good Guts was designed for your modern, busy lifestyle, and aims to cut through the noise with one simple product. 10 Billion CFU While CFU is a measure of the amount of bacteria in a multibiotic and indicates the strength of a product, the number of strains of bacteria is also key and something that is often ignored in the category- think of the CFUs as the height of a tower, but the strains as the width of the base. A wide base in addition to height to creates the strongest tower, which is why Phizz Good Guts contains 12 strains, hand-selected to include two of the main families (or phyla) that populate the digestive system, offering broad and diverse coverage. Prebiotic Good Guts contains the prebiotic inulin, extracted from natural, vegan chicory root. Prebiotics nourish the bacteria that comprise the microbiome, helping keep them happy and thriving. Vitamin D & Selenium The plant-based capsules also contain 100% of the recommended daily dose of vitamin D and selenium, which have antioxidant properties, support the immune system, aid in teeth, nail and hair maintenance, maintain muscle function and drive absorption of key electrolytes. Sustainability Phizz Good Guts is packed in recyclable materials with a glass jar and aluminium lid. Phizz also partners with Plastic Bank and for each product sold, approximately 4 times its weight in plastic waste is collected, recycled and prevented from entering our oceans.  That's 1 million plastic bottles per year!  Phizz Good Guts is vegan and soy, dairy and gluten-free. The product contains no artificial colours or flavours and requires no refrigeration. Good Guts is the perfect companion for Phizz 2-in-1 Multivitamin Hydration Tablets, making them ideal wingmen to help you take on your busy life.

Read more

Phizziology – Bailey Thomas

Wellness is Trending at Selfridges

You know Selfridges as the iconic retailer with impeccable taste and knack for spotting what’s new and what’s next. Now, this giant in the luxury world is deepening its reach into wellness, and our young company is honoured to be a new brand on Selfridges.com. We wanted to learn more about what emerging trends the visionaries at Selfridges are spotting, so we caught up with Adrian Boswell, the health & wellbeing buyer. Selfridges’ expanded wellbeing range includes some great new products! What inspired you to focus on this category? As part of our Project Earth commitments to reinventing retail with sustainability at the core, supporting the physical, emotional and mental wellbeing of our customers and team members is priority. So expanding our health & wellbeing category was fundamental in helping us to achieve our goals. Has the pandemic changed the way your customers shop and what they want to see from Selfridges? I think all retailers have had to adjust to how customer trends have changed due to the pandemic. It’s no secret that digital channels had an amazing uplift throughout 2020, however, as restrictions begin to ease we are confident that customers will still yearn for the experiential side of retail that cannot be replicated online, and this is something we are famous for. Self-care is a hot topic, why do you think it’s so important? Self-care is important on a variety of levels, it creates positive self-esteem & confidence, boosts energy levels and allow us to be the best version of ourselves, which also impacts how we react and engage with other people.  What do you look for in a product when adding it to your range? As mentioned previously, with our Project Earth commitments, sustainability is at the core everything we do, so new launches must be able to talk to this is some shape or form. Innovation, great branding and an ingredients list which is as clean as possible are also key. What must-have wellness products do you recommend shoppers add to their carts before checkout? Well of course Phizz 😊, CBD continues to grow from strength to strength, vitamins in liposomal formats are on the rise, as is sea moss.  There you have it! Thanks to Adrian, we’ve got a new wellbeing wish list and we’re already filling our cart. Next time you head to Selfridges.com, don’t forget to stock up on Phizz and all the other great young brands stocked by this iconic British retailer.

Read more

Phizziology – Bailey Thomas

Why Athletes Need Probiotics

Pro athletes perform at extraordinarily high levels, which means they place their bodies under extraordinarily high levels of stress. Because of this intensity, it’s vital for athletes to carefully look after each system in their body, including their microbiome. We spoke with Elliot Frankland, nutritionist at Burnley Football Club, for some insight into why probiotics are a growing category in sport. “Increasingly, probiotics are a staple category in sport nutrition,” said Frankland. “The microbiome is key to a variety of important functions, so I’ve added the category to my arsenal. I love that the Phizz Good Guts formula is comprehensive, including a prebiotic and a variety of strains to cover all the bases. The added vitamin D and selenium also packs a nice punch for immune systems in need of support!” Immunity While we all know that exercise is good for you, extremely strenuous exercise like the type of training done by many professional-level athletes can actually have a negative effect on immune system function. Studies have suggested that 70% of the immune system resides in the gut, so looking after athlete’s microbiome is a key piece of the overall puzzle. Probiotic supplements help improve the immune function of the gut and have been shown to reduce upper respiratory tract and gastrointestinal infections in athletes. Good Guts also provides 100% of the recommended daily dose of both vitamin D & selenium, powerful antioxidants that support the immune system.  For athletes training under hot weather conditions, there is added cause for caution. Exercise in the heat may reduce gut barrier function, an important component of the gut’s role in immunity. This can be reduced by probiotic supplementation, with probiotics’ roles in immunity partly driven by their ability to support this function. Nutrient Absorption Athletes demand more from the food they consume to support their training regimens. Sport nutritionists create carefully balanced meal plans, but probiotic bacteria can also help break down the food that has been consumed by the athlete helping it be absorbed and best utilised. Probiotics can help athletes maintain leaner body mass compositions through regulating nutrient absorption and metabolism. The vitamin D in Good Guts also enhances the absorption of calcium and magnesium,  2 key minerals, by the digestive system. Recovery Digestive bacteria in probiotics have anti-inflammatory properties, as bacteria in the digestive system express receptors that reduce levels of pro-inflammatory cytokines which help muscle repair post-exercise.  Intrigued to see what a probiotic can do for you? Phizz Good Guts supports your microbiome with a 10 billion colony forming units (or CFU) formulation and offers a broad spectrum of bacterial strains at the perfect strength for daily use. Good Guts is the perfect companion for Phizz 2-in-1 Multivitamin Hydration Tablets (an athlete favourite!), making them ideal wingmen to help you take on your busy life. Learn more about it here and shop now.

Read more