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Hydration Education – Phizz Hydration

The Phizzmas box is here!

Christmas. Comes the same time every year but, if you’re anything like us, it always seems to creep up on us anyway and then we’re left scrambling around for gift ideas. Well, fear not, Phizz has the answer this year with not one but two different gifting options, sure to please everyone on your list.  From the runner in the family to your fitness fanatic friend, from the difficult-to-buy-for to the trend-lover in your life, Phizz has you covered. Up first is our Merry Phizzmas Box. Our take on the traditional Christmas selection box, this beautiful gift includes all three of our hydration heroes to keep the lucky recipient hydrated and happy well into the New Year and beyond!   Daily 3-in-1, Daily Energy and Immune+ all feature in this very limited edition gift set. Housed in a beautiful, craft paper gift box, the full set comes in a range of delicious orange flavours, perfect for Christmas. Each Phizz formulation not only hydrates 3x faster than water alone, but features essential nutrients to help transform mental and physical performance. All proceeds from the sale of these gift boxes go to our partner CleanHub , supporting their work recovering plastic waste. So there’s really no reason to buy! And if that doesn’t float their boat then let them decide for themselves with a Phizz Gift Card - the perfect gift for those that are hard to buy for. No wrapping, no traipsing round the shops, no blindly searching online - a Phizz gift card will allow the recipient to choose from our whole range of hydration essentials, helping them to recover from the Christmas festivities and kick off 2026 hydrated and happy! Available in three amounts, our digital gift cards are valid for twelve months and are available on the website now.   Give the gift of hydration this Christmas with Phizz.

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Hydration Education – Phizz Hydration

Celebrating 10 Years of Phizz!

As we are celebrating 10 years of Phizz, we’re reflecting on our journey, growth and everything in between. The considerable development we’ve seen in the last 5 years is immense and we understand we have many new faces around here. We love the community we’ve built so far, so if you’re new hi and welcome.  This blog will help you understand who we are and our mission as a brand. If you’re not new here, then join us for the ride anyway and recap the last 10 years with us.  Welcome to Phizz… The Beginning - 2015 Four friends, one neuroscientist and a London flat as the HQ. Combined with their bold idea of smarter hydration, Phizz was born. The first order of 100k tubes arrived, exciting right? Well, they came with the wrong colour caps. But not to worry Phizz continued on. Taking Off - 2016 Phizz is now sold on every Emirate flight, worldwide, as an inflight amenity. One small step for man but a giant step for Phizz!  (We even got snapped with Kim Kardashian!) Time to jump ahead - 2019 Phizz hit the Premier League. We were now officially trusted by top athletes and clubs including Liverpool FC during their 2019/20 title win. A surreal moment to see our formula working for professional athletes as well as the every day person! The start of serious trading and a new chapter for Phizz - 2020 Having secured investment, operations could now scale. More stock, more events, more exposure. We mean business, and this marked the start of serious growth.   Grocer Shelves - 2021 We finally hit our first grocer shelf - Sainsbury’s! Yes, it was a big step for us, but more importantly a big step for hydration. A foot in to grow the market and increase hydration education!  Milestone year! - 2022 We expanded grocers to Tesco and other retailers including WHSmiths, improving the nation's hydration (and of course, education)!    The start of a takeover - 2023 Now you can get us in minutes without coming into stores! Becoming the electrolyte choice for fast-delivery apps meant we went from shelf to home in a matter of minutes.  Dehydration? What’s that! The start of a global takeover - 2024 Now a UK favourite we finally went global. New countries, new languages but the same mission - better hydration and better education. We have an amazing community behind us and we’re seeing RAPID growth.   #1 - 2025 We are proud to announce, 134m tablets later, that we are officially the UK’s #1 sold hydration enhancer! So if you haven’t tried us yet, what are you doing?? Join the club and be a hydration hero! We’ve gone from a team of 4 to 21 (7 of which joined this year).  Next year is going to be HUGE and we cannot wait. Are you ready? 

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Hydration Education – Phizz Hydration

September Recap!

We’ve had a busy September (and first half of October) here at Phizz and wanted to share it with you! So let’s jump straight into it.  World Cleanup Day  We teamed up with our sustainability partner, CleanHub, to litter pick along a canal! This brought together numerous brands to do our bit for the environment and celebrate the partnerships.  We partner with CleanHub to recover plastic waste. For each Phizz tube sold, the same weight in plastic waste is collected, recycled and prevented from entering our oceans.  The walk ended in a park where we had our Hydration Station ready to refresh everyone before heading to the pub! The evening was a huge success with a total of 23 attendees and around 40kg of waste collected!   Cetaphil Skin Labs We spent the day with Cetaphil at their Skin Labs talking all things hydration and skin. Our very own PHD neuroscientist, co-founder and Head of Product Development Dr Paul, joined Dermatologist Dr Emma Amoafo-Mensah for a panel talk educating us on the importance of internal and external hydration used in conjunction with one another for hydrated skin. It’s safe to say we learnt a lot and if you missed it, do not worry! We have a blog recapping all the key findings from the day so go check it out!   Go Mental We spent the day at an incredible mental health festival, brought to you by Miss Nutritionist, Rosie Millen. The day was filled with incredible people, talks, and brands and we were honoured to be asked and involved with such a special event. We absolutely loved conversing with all the attendees and educating everyone around hydration!   GLOW Walk by Mental Health UK We spent the day at Battersea Park hydrating attendees doing a 21K walk to raise money for charity. We sampled 3000 sachets and a further 659 cups of Phizz to walkers, creating meaningful conversations and spreading hydration education.   DigIn University Sampling DigIn creates student packages which welcome freshers into their halls every year, made up of various products from various brands, and this year we were involved! We sent product to 20,000 students, as an aim to boost hydration education in this age group. We know how much hydration can help those long library sessions, or uni sports events so were very pleased to have been involved this year! We launched into Holland and Barrett If you somehow missed the news, you can now find us in Holland and Barrett! We have Daily 3-in-1 stocked in orange, apple & blackcurrant, mixed berry and mango, so keep an eye out and get shopping!   As we head into the final months of the year we're all about growing awareness of the importance of hydration over winter and continuing our Immune+ launch. More on this soon!

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Hydration Education – Phizz Hydration

Everything you must know when it comes to skin and hydration.

Internal hydration has more of an impact on your skin than you’d think, however both internal and external habits matter and work together. Healthy skin starts from within but it equally needs to be protected and supported with the right topical products. The Phizz team and our very own neuroscientist & co-founder, Dr Paul, spent the day at Cetaphil Skin Labs talking all things skin and hydration, and we learnt A LOT. Dr Paul spoke to Dr Emma, a consultant dermatologist, and she gave us valuable insights into skin hydration. But don’t worry if you weren’t there, as we’ve got all the information written down just for you.  Hydration and Electrolytes - what do we need to know? We asked Dr Paul to explain what electrolytes actually are and why we humans need them - here’s what he revealed:  Life on earth started in hydrothermal vents at the bottom of the ocean. And what two properties is the ocean known for? Water and salt. Consequently, all life on earth requires those two things to survive.  As we don’t live under water, our body needs to replenish this on a regular basis. Electrolytes are salts and minerals, and are crucial for many bodily functions, helping the body to absorb more water. The balance of electrolytes and water is what governs how hydrated your body is.  Hydration is vital as just over a pint of water loss from the body will start to have various cognitive and physical effects.  Dehydration effects on your cognitive ability include; reduced attention/focus, slowed reaction time, impaired decision making, mood changes. Dehydration effects on your physical ability include; slower reaction times, thicker blood, increased heart rate.   Hydration is essential for physical and cognitive function but how does it work with the skin?  Hydration & Skin We asked Dr Emma why hydration is so important for the skin and this is what she taught us: Consistent hydration is very important for the skin. As the body is 60-80% water, the skin stops it from evaporation but equally needs hydration itself. Skin is the body’s largest organ and needs hydration to function as a protective barrier. Dehydrated skin feels tight, itchy and may look dull with fine lines becoming more visible.  External skincare supports hydration and strengthens the skin barrier, and consistency is key to maintain hydrated and healthy skin. In your skincare products, look for humectants (e.g. hyaluronic acid, glycerine) to draw water in, emollients (e.g. shea butter) to soften skin and occlusives (e.g. oils) to lock in moisture.    Is water still important? Yes, it is the fundamental thing which drives hydration so you do need to be drinking enough - around two litres a day. Electrolytes actually improve your body’s hydration capabilities - getting water into your internal systems more efficiently.  The Phizz formula is designed to hydrate you three times faster than water alone. The seven key electrolytes in Phizz are; sodium, potassium, chloride, magnesium, zinc, copper, and manganese. Our formula also activates the sodium-glucose co-transporter.  When sodium and glucose are present together, a natural mechanism in the body pulls in more water molecules faster - hydrating you three times faster than drinking water alone.. While some hydration brands remove sugar entirely, Phizz uses a precise amount of low-calorie quality glucose to unlock this process - because better hydration starts with better science.   So what are our key takeaways? Both internal and external hydration habits work together.  Staying properly hydrated on the inside AND protecting your skin barrier on the outside is the sure fire way to protect your skin The balance of electrolytes and water is what governs how hydrated your body is - Phizz is made up of seven key electrolytes and helps you hydrate three times faster than water alone

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Hydration Education – Phizz Hydration

ARM YOUR IMMUNE SYSTEM THIS SEASON WITH PHIZZ DAILY IMMUNE+

HYDRATE DAILY. DEFEND BETTER. Your Daily Armour, In A Glass.   You’ve heard of hydration. You’ve heard of immune protection. Have you ever heard of them, together? Let us introduce you to the NEW Phizz Daily Immune+, a never-seen-before product with a formula to give you total support, in just one daily tablet. This brand new piece of innovation is the first in our premium Plus range, supporting your immune defences with added vitamins C and D, iron, zinc and selenium. Leading with hydration-focused immune support, it hydrates you 3X faster than water alone.  In a nutshell, it keeps your body’s first line of defence at full strength through hydration combined with layered vitamins, minerals and antioxidants. The outcome? A quiet yet consistent support - essential for the colder months.  In a luxurious metallic green tube, this tablet keeps you energised, focused and ready for anything. Flavoured with the classic crisp orange, it’s guaranteed to keep you coming back for more.  More than ever, people are increasingly proactively looking after their wellness - with 83% of people claiming they proactively look after their health throughout the year to ensure they are protected over the winter.* Why it works. Phizz Daily Immune+ doesn’t just look stylish in your kitchen - but proactively supports you this winter. Hydration is your first line of defence against illness. When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz Daily Immune+ tackles hydration first, followed by the complex vitamins, minerals and electrolyte formula. Each tablet is packed with vitamins D, C, B6, A and E plus iron, zinc and selenium keeping your defences strong and ready.  More than just protection. The 19 vitamins and minerals do more than just support immune defence. They contribute to everything from muscle function and brain health to nutrient absorption. Phizz also contains powerful antioxidant molecules to combat free radicals which reduces cell damage, providing an extra layer of immune support. Our speedy hydration formula consisting of 7 key electrolytes, allows Immune+ to help do an even better job of keeping you protected (and hydrated) in germ season.  Daily hydration. Daily defence.   Ready to see more of Phizz Daily Immune+? Keep an eye out for our campaign in the wild. Now available on Phizz.co, Amazon and in Tesco, Waitrose and Ocado. *Source: Attest Survey. September, 2025. 1,000 consumers.  

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Hydration Education – Phizz Hydration

Spotted! An UNMISSABLE summer campaign for Phizz!

It’s been a busy few months at Phizz - and we’re only just getting started. With a never-been-done-before product launch just around the corner, let’s hit pause and rewind the summer that was. Here’s where we’ve been Spotted!   We kicked off with a bang at Glastonbury, sampling to over 4,000 festival-goers at Victoria Coach and Train Station. We met everyone from the ultra-prepared to the totally-forgotten-their-Phizz crowd, we kept hydration flowing and made sure campers were ready for anything. Inside the festival Phizz was in welcome packs in the premium bell tents as well as around the festival village - hitting key locations such as the yoga area, saunas, bar/catering areas and the general store.  Then came Bristol Harbour Fest, where we reached a crowd of 250,000 - and lit up the city with Phizz ads in all the right spots. Missed it? Check the pics below! Still not spotted us? Two words: Electric Picnic. Stay tuned for exciting content from Dublin to finish off our 2025 festival season Beyond festivals, we brought the Phizz to some major summer moments: Wimbledon at the Piazza - 17,000 samples via hydration stations, goody bags and sample bins over two jam-packed weeks WHSmith Pop-Up - featuring a Buxton x Phizz collab and a further 1,000 samples handed out Manchester Run - a MEGA digital billboard seen by 30K runners and spectators Hackney Run + fitness events - hydrating those sporting types at key moments Cowes Week - our 10s Orange tube made it into every skipper bag One Pickleball GP - hydrating UK + EU athletes alike Capital Summertime - Included in artist greenrooms And if you missed us in person, maybe you saw us cruising London all summer long in our fleet of iconic black cabs? Pics below if you didn’t catch us! But wait, we’re still not done. We’ve had great coverage from Marie Claire, GQ, and Hip & Healthy in features like “Supplements I Never Travel Without” and “Best Electrolyte Powders”. Oh, and our CEO Dan was on air with a Times Radio interview reaching 5.6 million listeners. Okay, now we’re done. So, that's a wrap and Phizz signing off on the Summer Series. But making way for a brand new (very exciting) chapter that’s just about to begin.Watch. This. Space.

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Hydration Education – Phizz Hydration

The Grocer Gold Awards 2025

The Grocer Gold Awards 2025 was an evening of good food, great company and even better vibes. Dubbed the “Oscars” of the food and drink industry, the night lived up to its prestigious reputation, bringing everyone together from household name brands to fellow FMCG stars. The Phizz team were excited to be shortlisted for the Health and Beauty Brand of the Year award and were hoping to take home the crown.  So let’s take a look back at the highlights and well-deserving winners. The team met outside the iconic Royal Albert Hall, this year's venue, where they were snapped looking glam in front of a couple of Phizz-branded black cabs, part of the wider 2025 Summer Campaign.                                                                                                                   The night kicked off with a lively drinks reception, live music and a sit down dinner before the main event; the highly anticipated awards ceremony! Brands in all sorts of categories were celebrated and the ceremony also recognised company initiatives that are driving real change.These awards included: Social Impact Initiative of the Year - awarded to Iceland Food Club, offering loans to struggling families Sustainability Initiative of the Year (Corporate) - awarded to Co-op, for their member-led sustainability strategy Sustainability Initiative of the Year (Products & Services) - awarded to AgNav, an online platform that provides free, science-led sustainability support to farms Waste Not Want Not Award - awarded to Beyond Belief Brewing Co. for reducing the environmental impact of brewing beer Then came the moment we were all waiting for, the Health & Beauty Brand of the Year! Brands in this category were judged on their innovation, impact, growth and brand messaging. We were up against a number of different companies, from deodorant to toothbrushes, with nominees being; Applied Nutrition, Fussy, Lynx, Ordo and Wype. On this occasion, Ordo took the trophy home but we were proud to stand alongside these brilliant brands.    Dan, Phizz CEO said: , “Phizz is spearheading a Hydration Enhancer Category that’s gaining momentum and recognition across the broader Health & Beauty space”. We champion ourselves on being a daily wellness and hydration supplement, suitable for all! In the past year, Phizz has doubled down on exciting brand activations including our Hydration Week in London, sampling and consumer education across key cultural moments as well as our UK wide Summer campaign, all to cement Phizz as the daily hydration go-to. Being recognised for our contribution to the Health and Beauty category at  the Grocer Gold Awards has been the icing on the cake.  As Dan said “the team is doing amazing work behind the scenes to drive growth and deliver on our mission - a great moment to acknowledge and celebrate them”.  Congratulations to all the talented brands and teams involved If you haven’t already, check out our Instagram post from the evening, and we’ll see you this time next year for the Grocer Gold Awards 2026…! 

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Hydration Education – Bailey Thomas

A Statement Regarding Yorkshire County Cricket Club

The details that have recently emerged surrounding the treatment of Azeem Rafiq at Yorkshire County Cricket Club and the Club leadership’s subsequent handling of the matter are deeply concerning to us. At Phizz, we have a zero tolerance policy in regard to racism, discrimination and bullying, and though we are a small voice, we support Azeem. As a result, we have taken the decision to stand down our contract with the Club. 

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Hydration Education – Bailey Thomas

Phizz Gets Supercharged

Last month, we told you that we’d improved our Apple & Blackcurrant flavour, but surely you didn’t think we’d just supercharge one of our flavours? Both Phizz flavours are getting an upgrade! The new Phizz formula is now a 1 tablet dose in both of our flavours. It offers the same quality and scientific benefits you love, now double the value. It’s made in the same lab with the same high quality ingredients and our scientists have made the dissolve smoother and quicker. Apple & Blackcurrant has a new & improved flavour that you’ve just got to try. It also comes in a new, natural purple hue, perfectly matched to its tube. Orange is the same flavour you know and love packed into a single tablet. The new Orange and Apple & Blackcurrant tablets have debuted on phizz.co in our 20, 60 and 240 tablet sizes, but will be popping up in all sizes and retailers soon.

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Hydration Education – Bailey Thomas

Phizz Pops Up at Sainsbury's Local!

Our small business launched in Sainsbury’s superstores in February, and now we’re coming to your local (Sainsbury’s, that is!). For a limited time, you can now find our tubes hanging out at 496 additional Sainsbury’s small and convenience locations across the U.K. These new stores will be stocked up on our original Orange flavour in the 10 tablet size, and the tubes will be hanging in bold displays in our signature Phizz yellow. If all this good news weren’t enough, Sainsbury’s is celebrating the launch with 20% off! Until 12th October, grab a tube of 10 for just £4.  We are eternally grateful to the legends at Sainsbury’s for helping us to bring our young brand to more shoppers, as well as to our loyal Phizz fans (new & old!) for supporting us along the way. Want to see if we’re popping up in your local Sainsbury’s? Check out the full list on our store locator.

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Hydration Education – Bailey Thomas

Apple & Blackcurrant Gets an Upgrade

New & improved! We’ve heard your feedback, and we must say, we’re great listeners. Recently, you may have noticed some upgrades to your favourite phizzy tablets. Firstly, we’ve heard your queries about the taste and unexpected orange hue of Apple & Blackcurrant. If you’ve tried it before, you’ve got to give it a go again, because we’ve greatly improved the flavour profile. And while we think our Apple & Blackcurrant is beautiful no matter what, our scientists have given it a makeover courtesy of natural beetroot powder. It is now a dashing shade of purple, perfectly coordinated to its tube.  Also, our scientists have supercharged our formula, packing all the goodness you expect from us into a single Apple & Blackcurrant tablet. In addition to making your Phizz go further, this wonder tablet now has fewer calories and a faster dissolve. We’re continually working to provide you with the best products and we hope you love these well-researched improvements. The new Apple & Blackcurrant has launched exclusively on phizz.co and Amazon Prime in our 20, 60 and 240 tablet sizes. This new Phizz formula is not yet available to purchase from all buying platforms and all sizes, but the updates are slowly rolled out across all retailers, so please bear with us and keep an eye out, as we can't wait to hear what you think!

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Hydration Education – Bailey Thomas

Travel Like an Athlete

For most of us, it’s been quite a long time since we’ve had the chance to travel. As you begin to plan your first new adventures, it’s more important than ever to also be conscious your health when you’re on the road (or in the air). Seeking some tips on wellbeing while in transit, we turned to Damian Roden, Senior Director of Sports Science at Minnesota United in the MLS.  Damian is one of the most experienced and well-respected performance coaches to emerge from the English Premier League and is an expert on keeping players fighting fit despite busy travel schedules and intensive training. His strategies for athlete recovery can also be applied to travel as disrupted sleep, meals and activity levels can wreak havoc on your health and vacation plans. Nutrition Although it’s easy to eat poorly whilst on holiday, remember nutrition is key to refuelling, repairing and rehydrating after a long flight or after a long day of sightseeing.  Damian suggests a recovery drink (like Phizz!)  to quickly and easily rehydrate after time in a dry airplane cabin, even when your appetite may be suppressed from jetlag. As always, it’s important to consume balanced meals, including “carbohydrates to help refuel, protein to help repair damaged muscles, fruit & vegetables to counteract muscle damage, essential fats to reduce inflammation and fluids to rehydrate.” Get Moving While you might be tired, it’s still important to get moving to allow your body to recover from the flight. Damian says this can be as simple as a light jog to elevate your heart rate and increase blood flow. This is great alongside some simple stretching and mobility exercises to accelerate recover. And don’t forget the hotel pool! This is an easy (and fun!) holiday friendly exercise that offers some additional benefits. “Immersion in water helps the body to produce ‘endorphins’ that enhance mood and wellbeing and the pressure of the water increases circulation from the ankles back to the heart to help remove metabolic waste.” Sleep “Sleep is arguably the single most important strategy to master not only to help the body recover but to help the body improve,” says Damian. This can be a challenge while travelling as our sleep is controlled by our circadian rhythm. As this is affected by dark and light, jetlag presents a major hurdle. To aid in resetting your body clock, Damian has a few tricks for reducing melatonin-inhibiting barriers to sleep. These include avoiding screens, dimming hotel room lights and wearing sunglasses a few hours before bed. And about that holiday cocktail? It may sound like a great way to fall sleep, but in reality, you might want to be a bit more careful if you’re feeling tired. “There are a lot of false claims that alcohol is good for sleep because it makes you feel drowsy, but it is completely counter-productive to good quality sleep. Similar to a heavy meal in the period before sleep alcohol forces your body to start working to process the alcohol instead of on repair and recovery and also increases blood pressure.” And finally, temperature is another culprit that commonly breaks our sleep cycle in an unfamiliar environment. Damian suggests opening the window for 10 minutes before bed to air the room and setting the thermostat to 19 degrees. He recommends that his players wear dry-fit garments to help regulate and maintain a consistent body temperature. So go ahead, pack some extra gym kit for your next trip! Want to learn more? Damian’s book, Fit for Every Game is available for purchase now on his website.

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Hydration Education – Bailey Thomas

Immunity in Elite Sport

Immunity is on everyone’s mind these days, but in elite sport, keeping player health at its peak is something that team nutritionists have long been focused on. Curious about what these experts recommend to their athletes? We spoke with George Morgan, who has been a practicing sport nutritionist with Saracens Rugby since the 2012/13 season where he has developed a holistic nutrition service underpinned by the scientific consensus that prioritises the players goals, preferences, and circumstances. Morgan is a practitioner registrant on the Sports Exercise and Nutrition Register and has a career specialising in supporting team sports athletes. He also in the past held a consultancy role with Bordeaux Begels and most recently West Bromwich Albion Football club for the past 3 seasons.  How do you support players’ immune systems during the season? In recent work by Professor Neil Walsh, the goal of any nutrition intervention related to supporting the immune system should be to make it more robust to defend against infection and then allow the athlete to tolerate an infection i.e. reduce the infections burden on an athlete. When it comes to diet, it is important that energy needs are met and that chronic low energy diets are not recommended during periods of intense training/travel or games, as there is an association between low energy intake and increased incidence of upper respiratory tract infections.  Supplements-wise, there is very little evidence of specific supplements having a “boosting” effect on the immunes system, but it is important to guard against preventable deficiencies that will impact the athlete’s ability to tolerate and deal with infections. During winter, I recommend up to 4000IU of vitamins per day, a daily probiotic, and vitamin C. If there was any supporting data, such a blood test, I may recommend a course of iron supplementation as low levels can impact the functioning of the immune system.  I support the players I work with by providing a variety of daily meals at the training bases, designed to meet their nutritional needs and energy requirements. There needs to be sufficient protein to meet tissue growth and repair, adequate carbohydrates to provide enough energy to perform the work required and a variety of colourful fruit and vegetables to meet the athlete’s micronutrient requirements. If it is not possible to meet an athlete’s need exclusively from a food provision, then we have a toolbox of supplements to add extra support to the players. Are there any additional recommendations your make to support their immune systems when the team is travelling? For travelling, I pay extra attention to the athlete’s hydration, ensuring that they have access to plenty of fluids throughout the travel and aid them in retaining fluid by including electrolytes in beverages.   If traveling internationally, also a course of probiotics to support the functioning of the gut, as GI distress is common when athletes travel. If crossing time zones, I have jet lag protocols in place, such as moving sleep and waking towards destination time in the days prior to travel, getting the players on destination time as soon as possible and encouraging mealtimes and naps consistent with this.  I make sure they have access to melatonin-rich food stuffs, such as tart cherry juice, to promote sleep onset on the plane or on arrival if sleeping is difficult. I also ensure they have access to chewing gum on the flight to support levels of to stimulate saliva and moisten the mouth in dry and/or air conditioned environments. Are there certain foods that are beneficial to your immune system? Specific immune-boosting foods are not well supported in the literature, but it is desirable to make the body as robust as possible to cope with infection and manage it by meeting energy needs by consuming a varied balanced diet. It is advisable to minimise low energy periods (a fat loss phase) when training load or competition intensity is raised.  Moderate exercise and improving your physical fitness can have beneficial impact on immune status. Zinc acetate lozenges at the apparency of a cold may reduce the duration of an upper respiratory tract infection. Are there things that are especially detrimental to player health? There are 9 risk factors that athletes should be aware of and be mindful of. These are: The autumn and winter when prevalence of cold and flu is higher. Start vitamin D supplementation if not using already Demonstrating symptoms recently, even if mild Air travel Poor mental wellbeing/stress Low energy availability Poor sleep Increased training load Step-up in competition intensity Low levels of salivary IgA What are small daily practices you’d recommend adopting to support your immune system? I’d recommend: Daily vitamin D, probiotic and vitamin C supplementation to increase the ability of the athlete to tolerate an infection better, so it has less impact on them. A diet that is sufficient in energy to meet the needs of training, growth and repair and fluid requirements. Ensuring any symptoms of deficiencies are investigated properly and supported by accredited practitioners (Sport and Exercise Nutrition Register, Registered Dieticians) Want to learn more from George? You can follow him on Twitter at @MorganGMR.

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Hydration Education – Bailey Thomas

Back to the Pub with a Pint of Phizz

Are you heading to the pub this weekend? As the U.K. releases lockdown restrictions and reopens pubs and restaurants, there’s a new list of essentials to keep in your bag, whether you’ll be dining outdoors this weekend or holding out for indoors next week. We know you have the hand sanitiser and masks covered, but there’s one more item that you might be missing to support a healthy immune system. Phizz, of course! If you’ve had a big night celebrating the reopening of the pub, we’re good friend to have on hand. The science-backed Phizz formula also contains a wide range of vitamins and minerals to help maintain a healthy immune system and contains ingredients that possess antioxidant properties to protect your body from damaging free radicals. One glass of Phizz contains as much vitamin C as 3 oranges and as much zinc as 600g of spinach, along with 17 other vitamins and minerals. Big nights out can result in dehydration and fatigue the next day. Alcohol impacts sleep quality and is also a powerful diuretic, causing water loss from the body. Phizz is designed to rapidly rehydrate you and contains a blend of B vitamins and antioxidants to combat tiredness and fatigue. It's the perfect pick-me-up after a night out.

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Hydration Education – Bailey Thomas

Wellness is Trending at Selfridges

You know Selfridges as the iconic retailer with impeccable taste and knack for spotting what’s new and what’s next. Now, this giant in the luxury world is deepening its reach into wellness, and our young company is honoured to be a new brand on Selfridges.com. We wanted to learn more about what emerging trends the visionaries at Selfridges are spotting, so we caught up with Adrian Boswell, the health & wellbeing buyer. Selfridges’ expanded wellbeing range includes some great new products! What inspired you to focus on this category? As part of our Project Earth commitments to reinventing retail with sustainability at the core, supporting the physical, emotional and mental wellbeing of our customers and team members is priority. So expanding our health & wellbeing category was fundamental in helping us to achieve our goals. Has the pandemic changed the way your customers shop and what they want to see from Selfridges? I think all retailers have had to adjust to how customer trends have changed due to the pandemic. It’s no secret that digital channels had an amazing uplift throughout 2020, however, as restrictions begin to ease we are confident that customers will still yearn for the experiential side of retail that cannot be replicated online, and this is something we are famous for. Self-care is a hot topic, why do you think it’s so important? Self-care is important on a variety of levels, it creates positive self-esteem & confidence, boosts energy levels and allow us to be the best version of ourselves, which also impacts how we react and engage with other people.  What do you look for in a product when adding it to your range? As mentioned previously, with our Project Earth commitments, sustainability is at the core everything we do, so new launches must be able to talk to this is some shape or form. Innovation, great branding and an ingredients list which is as clean as possible are also key. What must-have wellness products do you recommend shoppers add to their carts before checkout? Well of course Phizz 😊, CBD continues to grow from strength to strength, vitamins in liposomal formats are on the rise, as is sea moss.  There you have it! Thanks to Adrian, we’ve got a new wellbeing wish list and we’re already filling our cart. Next time you head to Selfridges.com, don’t forget to stock up on Phizz and all the other great young brands stocked by this iconic British retailer.

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Hydration Education – Bailey Thomas

Socially Fit

Home fitness has had many challenges over the last year, but one of the things we miss most is the joy of sweating it out with our friends. Luckily, we’ve found a game-changing solution that brings social connection into your living room. We spoke with innovator and founder Sanne Fouquet to learn more about her brainchild, Classmate. Tell us about yourself & about Classmate! Classmate is the combination of a social network and a virtual boutique studio. Our application enables our users to connect with friends (a.k.a. Classmates) through private, live and bespoke fitness classes. Users can either book a class at a time that suits them and invite their friends, or scroll through the newsfeed to see friends' activities and spontaneously join their sessions. It’s almost like a clubhouse for virtual fitness! We aim to bring an interactive studio experience to our user's home and create a safe space with friends and instructors, in which our users feel comfortable to keep their camera on. This adds to the social experience and enables our instructors to provide personalised feedback and encouragement.  I’m an engineer who started my career on the trading floor, quickly moved to work in tech and now pivoting to become a wellness entrepreneur! I was constantly travelling between Europe and the US at my last job, and my health took a hard hit due to poor movement, food and sleeping habits. My life changed when I started to implement in-flight meditation and a strict workout routine. Not only did it help my wellbeing and mental health, but also my performance at work and my relationships. This sparked my interest in holistic health. What inspired you to create Classmate? Like many others, I struggled with mental health over the past 12 months. Even though I was constantly in Zoom meetings with my colleagues, I felt a sense of loneliness and I was struggling to find a motivating online workout alternative that kept me accountable.  I went searching for a social, virtual workout alternative and realised that most solutions out there are more or less solo experiences. Even though I loved the convenience of working out from my home,  I missed the social aspect of going to a class together with friends. At the same time, I noticed that people around me were setting up private, virtual yoga classes together with their friends. This was a very tedious process that required them to find an instructor, a time that suited the instructor and friend group, splitting the payments etc., and there was no way to know what classes your fitness network were taking.  This led me to create Classmate, a platform that lets you connect with your friends across the world over a fun, healthy and soul-enriching virtual activity that we try to squeeze into our calendar anyway. Classmate is not just about providing a fun fitness alternative, we are creating a healthy way of socialising with your friends around the world. What classes do you recommend for those just beginning to work out again after a year at home? Barre is an isometric and full-range flexibility movement that is a perfect, join-friendly workout for women and men in all ages. It’s a super fun workout, feel-good guided by upbeat tunes. Yoga is also a perfect start to get back, especially our founding instructor Amy’s  LYT Yoga classes which help reset postural imbalances that many of us have developed when sitting scrunched in front of our computers the last couple of months. What are the benefits of working out in a group instead of alone? First and foremost: It is just so much more fun to work out with friends and family! It is scientifically proven that working out with friends makes you more accountable, and keeps you more motivated throughout the class. Furthermore, there is no better way of increasing bonding than enjoying those good vibes only, workout endorphins. One of our most popular features are the “pre-workout” socials during which friends are sent to a private, virtual room to catch up for a few minutes ahead of class. After the class is finished, the instructor leaves but lets all Classmates stay to hang for as long as they want. What types of groups are using Classmate? We have many friend groups scattered around  the world who use Classmate as a natural way of staying in touch whilst staying in shape. We also have a few examples of parents and their grown-up kids living across Europe who are using Classmate on a weekly basis, as well as remote teams having sessions to strengthen team connectivity while staying healthy. It’s also interesting to see users living in the same city who enjoy working out from home and are teaming up to get personalised experience on par with a PT session, for a fraction of the price. Any tips for setting up a home workout space? Many! There are a few simple tricks that can make a huge difference to your virtual fitness experience. I would say that the most important factor is the device set up. Make sure to join your workouts from a device with a relatively large  screen. You can connect your device to your TV through Chromecast and AppleTV in a few clicks. Other devices with good sound quality such as your laptop or iPad work well too. If you join via your phone, it's hard for you to see your instructor and Classmates properly. Keep your camera on and don't hesitate to interact with your instructor and Classmate through the chat or by unmuting yourself. Take a few minutes before class to set up your space and ensure you have a bottle of Phizz to keep you hydrated throughout the workout! Want to try Classmate for yourself? They launched their app THIS week, now available to download on App Store and Google Play. You can follow their journey on Instagram at @joinclassmate.

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Hydration Education – Bailey Thomas

A Billion Bottles

Next week, on 22nd April, the world will celebrate Earth Day. At Phizz, we aim to celebrate our planet every day, and our partnership with Plastic Bank is a big step toward that goal. For each tube of Phizz sold, approximately 4 times its weight in plastic waste is collected, recycled and prevented from entering our oceans, that's 1,150,000 plastic bottles so far! Plastic Bank has just reached a collection milestone of over one billion bottles of ocean plastic - that's over 20 million kilograms of plastic waste prevented from entering our oceans! We’re proud to be working with Plastic Bank to stop ocean plastic and improve lives. Together, we're helping support over 17,000 collectors from vulnerable coastal communities in Haiti, the Philippines, Indonesia, Brazil and Egypt. Collectors exchange their plastic for bonuses that provide basic family necessities like groceries, cooking fuel, health insurance and school tuition. Learn more about how we make an impact with Plastic Bank at plasticbank.com and please, don’t forget to recycle your empty tubes!

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Hydration Education – Bailey Thomas

A Healthy Fast

The Muslim holy month of Ramadan has begun, which for many people around the world, means a fast from sunrise to sunset. In the U.K., this means no food or drink for about 14 hours. Dehydration and dipping energy levels are common challenges, so it is important to make the most of the food and drinks you consume during suhoor, the morning meal, and iftar, the evening meal. With a healthy plan in place, you can look after your body while honouring this special time of year.  Stay Hydrated Maximising your water intake is critical for avoiding dehydration. This is key as even mild dehydration (just 1-2%) can have significant effects, including headaches, mental and physical tiredness, changes in mood, irritability and decreases in cognitive performance like attention, memory and critical thinking. Avoid caffeinated drinks which can act as a diuretic and increase water loss. Fizzy drinks are also not recommended as they can often slow down the digestive process. Keep water by your bedside, opt for water-dense foods and try adding Phizz to your water before dawn. Phizz can help your body absorb up to 3 times the hydration of water alone as it contains electrolytes and harnesses the power of osmosis to drive water absorption in the body. Opt for Nutrient-Rich Foods When food intake is limited, it’s vital to make sure that you make those meals count. While fatty foods may seem tempting when breaking fast, they don’t provide the lasting energy or balance that your body needs. Sweets and salty foods are also not recommended.  The World Health Organisation recommends a variety of vegetables to provide vital nutrients, whole grains to offer energy and fibre, and lean meat to give your body much-needed protein. They also recommend eating slowly to avoid the heartburn and discomfort that can arise from large meal. Don’t Forget to Move Although a fast can be tiring, the WHO still recommends trying to maintain a level of physical activity in the evenings. A light daily walk is suggested to keep your body moving, but be mindful not to overdo it.

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Hydration Education – Bailey Thomas

The Ultimate Athlete & Performance Retreat

For the highest calibre of professional athletes, the off-season doesn’t mean a break from training. In order to achieve peak physical fitness and compete at the most elite levels, these athletes need to find creative ways to blend down time with gym time. This unique set of requirements sparked an idea for Jordan Demetriou, and Mykonos Performance was born. Phizz is proud to announce that this innovative fitness retreat is our newest sport partner. After many years working in sports physiotherapy and reconditioning with significant full-time working experience at major U.K. football clubs, Jordan recognised that that the athletes in his care were searching for warm weather destinations that could offer training and rehabilitation services for the moments that they didn’t need to be at their team training grounds. He gathered a group of highly qualified trainers and therapists, and a revolutionary concept came to life. Mykonos Performance launched in 2016, creating the first-of-its-kind, exclusive rehabilitation and performance resort providing athletes from around the world with ideal conditions to optimise performance, in style. Jordan is now Head of Performance and his clients are able to enjoy individualised, premium fitness and wellness services whilst vacationing on the iconic island of Mykonos. The team chose Mykonos for its unmatched blend of great weather, transport connections and reputation for the highest-end hospitality and services. Mykonos Performance has grown rapidly, with an ever-increasing the calibre and volume of athletes choosing the resort. It’s now fair to say Mykonos Performance is the most popular destination for off-season warm-weather training for footballers and athletes in Europe. Jordan and team are now entering an exciting new phase by building a bespoke fitness and wellness concept, Charisma Hotel, fully equipped with state-of-the-art fitness facilities. The new home of Mykonos Performance will be able to cater for even the most demanding sport requirements while also offering on-site accommodation, nutrition and wellness services. This new space will allow for a longer season spanning from spring to autumn and expanding the team’s ability to welcome more athletes from all elite sports. Fitness-enthusiasts members of the general public will also benefit from access to the new facilities when booking on-site accommodation or taking part in organised wellness retreats hosted at Charisma Hotel.    Phizz will be on hand to keep these athletes hydrated in the heat and intense training sessions as well as fuelled with our comprehensive formula of vitamins and minerals.  Want to learn more about this revolution in elite fitness? Visit MykonosPerformance.com or follow along on Instagram @mykonosperformance. To book at Charisma Hotel, please visit their website.

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Hydration Education – Bailey Thomas

Phizz Drops in Sainsbury’s

This is big! We’ve been keeping this secret for far too long, but we can finally share this milestone moment with all of you. Phizz launches in Sainsbury’s superstores nationwide today. Sainsbury’s is the first major grocer to stock our young British wellness brand. Phizz is part of the retailer’s Future Brands initiative, a scheme designed to support challenger brands and offer customers unique and distinctive products.  Our tablets will be available for purchase in 319 superstore locations, with product on shelves in the vitamins, minerals and supplements aisle. Sainsburys.co.uk will also be launching our effervescents in the beginning of March. The retailer will stock twenty-tablet tubes in-stores and online in both of the Phizz flavours, Orange and Apple & Blackcurrant.  “It is incredibly exciting to see a legendary grocer like Sainsbury’s throwing its support behind our young brand and believing in our fresh take on the effervescent category,” said Daniel Cray, Phizz co-founder. “We began as a trusted supplier to airlines, hotels and sport clubs with a strong e-commerce position, so our new launch into Sainsbury’s is a landmark for our business. Wellbeing is top of mind like never before, and consumers are looking for an easy all-in-one product that supports their active lifestyles now at home and also back out in the world when it is time. Phizz is proud to be a product that consumers can trust to make wellness simple.” Emma Williams, Head of Origination & Investing, Future Brands at Sainsbury’s said: “We are delighted to welcome Phizz to our Future Brands programme. We’ve kept an eye on this impressive young brand for several years and are proud to now be the first retailer to launch their innovative multivitamin. We know that our customers are increasingly looking for wellbeing products to support their busy lives, so are excited to see what they think of these sparkling effervescents.” Want to see if we’re popping up in your local Sainsbury’s? Check out the full list on our store locator.

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Hydration Education – Bailey Thomas

Phizz Returns As Saracens Official Hydration Partner!

Phizz is pleased to announce it has renewed its partnership with Saracens for the 2021 season.  Our young British brand has been an official partner of the club for three years, powering the team both on and off the field. Phizz was scientifically formulated to be the most comprehensive blend of hydration, vitamins and minerals out there. The effervescent tablets rapidly hydrate the body up to three times more than water alone and replenish electrolytes along with an alphabet of vitamins & minerals to provide natural energy and support immune and brain function, recovery and wellness.   Saracens fly-half and England captain Owen Farrell said: “Staying hydrated is key to playing at your best. Phizz supports with this, providing the hydration, vitamins and minerals we lose during all training sessions and during games. A Phizz tablet keeps us hydrated and helping us to perform at our best.”  Phizz Head of Sport Yasmin Badiani said: “Phizz is proud to continue to fuel the Saracens family. The ongoing partnership with Saracens is a major highlight for our   growing company and we are honoured to be able to supply the team for another season.” Saracens Group Head of Partnerships Lucy Englander added: “We are so pleased to announce this extension with Phizz. On a personal basis I use the product day in, day out and I couldn’t recommend it highly enough. Thank you, Team Phizz, for the continued support!”  Although Phizz is used by more than 50 pro sports teams across Premier League & Championship Football clubs, Saracens Rugby & South Africa Cricket, it’s not just for pro athletes. Phizz is for home workouts, long Zoom meetings and general wellness. 

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Hydration Education – Bailey Thomas

Meet Our Head Of Sport

Phizz has become a favourite among top athletes and our tablets are used by more than 50 pro sports teams across Premier League & Championship Football clubs, Saracens Rugby & South Africa Cricket.  The expert behind the scenes is our Head of Sport, Yasmin Badiani. Yasmin is a former Premier League physio herself, who now works directly with the medical staff of these world-class teams to develop a plan for their players’ hydration needs. She gave us the scoop on pro-athlete nutrition & hydration as well as some tips on how you to apply these techniques to your own workouts. What do training and match day nutrition look like for athletes? Good nutrition has a huge impact on sports performance.  Professional sport teams have nutritionists and chefs on hand to create individual plans for players, tailored for their unique needs including personal requirements, travel agenda, training schedule and match days they have ahead of them. There is no one formula for the perfect athletic diet as needs vary person to person, sport to sport and week to week. These nutritionists look at the full picture for each individual and build meal plans that work for a player’s precise circumstances. That said, while athlete nutrition does come mostly from food, supplements like protein powders, energy gels and hydration tablets (like Phizz) do play a vital role in giving players the extra edge they need to be at peak performance. These products are carefully chosen for the additional support that they give during intense exercise regimes with high levels of sweat and stress on the body. Why is hydration important for athletes? What advantage is there to using an electrolyte tablet like Phizz vs. plain water? The body is made up of around 70% water, so while hydration is important for everyone, it is even more critical for athletes who are losing large volumes of sweat during intense exercise. Just 2-3% loss of body weight through fluid can result in serious physical and mental struggles, and athletes can lose around 6-10% of their body weight when competing. Dehydration can have huge physiological consequences such as an increase in heart rate and blood pressure, as well as reduced thermoregulation within the body. It can also cause joint pain, fatigue, dizziness, muscle cramps and decreased endurance as a result of the body burning muscle glycogen instead of using fat for fuel. Most seriously, dehydration can result in heat exhaustion or heat stroke.  Dehydration doesn’t just affect you physically, but also has a considerable effect on your mental game too. Your brain is 85% water, so even mild dehydration can induce changes in mood, decline in concentration, alertness and motivation, all of which are very important in peak performance with professional athletes.    These are all reasons why taking in fluid before, during and after exercise is key for all athletes, pro or not. But it’s important to note that you lose more than just water when you sweat - you also lose electrolytes. These electrolytes help the body to absorb the water that you’re drinking rather than allowing it to simply pass through the body. Phizz tablets contain a wide range of these essential electrolytes and actually form a hypotonic electrolyte solution when dissolved in water. This means Phizz harnesses the power of osmosis to drive water absorption in the body.  The carefully measured amounts of sodium and glucose in the formula drive water absorption through the sodium glucose co-transporter. This combined approach has been shown to absorb more water than the isotonic or overly sugary solutions typically used in sports drinks.   Why do athletes also need a multivitamin? Health is on everyone’s mind right now, and pro sport teams are no different. With busy travel schedules, immunity is always a key focus and teams need athletes to be consistently available and in peak health for matches. Intense training can also negatively impact your body’s ability to fight infection so using a product such as Phizz that contains a wide range of vitamins including vitamins A, C and E can really support the immune system. After a workout, a multivitamin supplement is also helpful in recovery. Phizz is formulated with powerful antioxidants that help limit the damage caused by free radicals produced during exercise and assists in recovery post-exercise. Its dose of vitamin C supports maintenance and repair of connective tissue including blood vessels, bones and ligaments, all of which are essential for optimal physical performance. Magnesium and zinc are also important for muscle recovery.  How can you adapt these tips for someone who isn’t a professional athlete, but does high intensity workouts regularly? Whether you are a professional athlete or someone who occasionally enjoys a good workout, keeping your body in the right state is vital. This means a good, balanced diet rich with healthy, energy fuelling foods. Stay hydrated by drinking 500-700ml before exercising and continue sipping throughout. Supplements like Phizz can help you make the most of the water you do drink. Monitor the colour of urine, too dark means you may not be drinking enough. Pace yourself and listen to your body- do you need more fluids or food?

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Hydration Education – Bailey Thomas

Veganuary Recipes Made Simple

Are you giving Veganuary a go? If eating plant-based has given you an appetite for change, you don't have to a be a master chef to make it delicious thanks to our friends at Merchant Gourmet. Pioneers in plant-based simplicity, their simple lentils, grains and chestnuts come straight from Mother Nature, are easy to prepare, and most importantly are better for you and for the planet. We’re bringing you two of their incredible plant-based recipes to help brighten up your new year. First up, we have the Puy Lentil Curry. This lovely recipe was created by Merchant Gourmet’s new partner, superstar vegan chef and cookbook author Gaz Oakley.  Gaz is creating easy-to-make, incredible, meat-free recipes using Merchant Gourmets ingredients, and this one features their tasty Puy lentils. High in fibre and protein, these lentils have a delicate, slightly peppery flavour, and have been simply cooked with water, onion, bay leaf and a dash of olive oil. When cooked with potatoes, an aromatic blend of spices, stock, coconut milk and tomato puree, the result is a family favourite you’ll reach for again and again. See the full Puy Lentil Curry recipe here.  Next up are these mouth-watering Korean Tacos. Created by Aimee Ryan of Wallflower Kitchen, these moreish tacos use Merchant Gourmet Zingy Korean Style Grains. The grains are the key to making this recipe beginner-friendly as they come ready-to-go with a blend of wheatberries, black barley and edamame beans with red pepper cooked in a spicy gochujang style paste. Simple additional ingredients include sesame oil, tofu, sriracha sauce served in tortillas with your choice of toppings. This low stress recipe is sure to be crowd-pleaser! See the full Korean Tacos recipe here. Love what you’ve seen here? Be sure to check out all of Merchant Gourmet’s offerings on their website, along with loads more healthy and plant-based recipe ideas.

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